Jamie and his sons were sitting around the campfire having a few beers and talking about beer, naturally. His oldest was about to leave for college, so Jamie encouraged him to think for himself when it came to drinking alcohol, regardless of the peanut gallery's opinions. Making a rational choice feels pretty damn radical...so why not screw the rules, make that radical choice and own the moment? They got pretty fired up about the idea of crafting a non-alc beer that doesn't play by the rules. They started brewing RationAle and haven’t looked back since.

RationAle craft’s unmistakably great non-alcoholic brews that satisfy all your beer needs so that if you're not boozing at the moment, for whatever reason, you don't miss a thing. Since we launched, thousands of folks have been sipping, clinking, and crushing cans of RationAle. So rip into right now, your own way.

Whether you’re taking a night off, a month off, or just choosing differently today, RationAle proves you don’t have to sacrifice flavor, attitude, or the moment itself. Same ritual. Same crack of the can. Same good times—just without the booze. Because making the rational choice shouldn’t feel boring… it should feel badass. Cheers to drinking on your own terms.

BOLD TASTE. CLEAR MIND.