Yuengling is officially heading to Wisconsin in early 2026—and yes, the hype is real. Draft beer will start flowing in bars and restaurants on Monday, January 26, with packaged beer rolling into retail shelves in early March.

This long-awaited arrival brings the iconic portfolio of Yuengling, including its flagship Traditional Lager, to the Badger State. As America’s oldest brewery, Yuengling’s expansion marks a major moment for Wisconsin beer fans who’ve been asking (loudly) for this for years.

The story of Yuengling is the story of the American spirit—a tale of shared dreams, individual tenacity, and an unwavering dedication to quality. Like many American stories, it begins with the dreams of a young immigrant seeking opportunity and grows from the strength and determination of one family committed to building a legacy in a new country. That story began when David G. Yuengling arrived from Wuerttemberg, Germany, and settled in the coal-mining town of Pottsville, Pennsylvania, where America’s Oldest Brewery was born.

Bottom line: Wisconsin, your beer menus and coolers are about to get a historic upgrade.