Frank Beer and our supplier partners are proud to support local Wisconsin communities.

As a long standing local family business with its roots in Madison, we understand the importance of growing and developing alongside our neighbors and friends across the state. We are regular sponsors of special events benefiting local causes and community groups, which include The Hope Lives Foundation, Boys and Girls Club, Children’s Hospital, and St. Jude.

Responsible consumption of the products that we represent is a priority of our business. We provide training and literature to our retail partners through programs like “MillerCoors Respect 21”. We are also involved in local responsibility initiatives like “FREE RIDE” service with Madison Metro on New Years Eve, Badger Homecoming, as well as the Tavern League “Safe Ride” Program.

Community Involvement/Community Outreach

  • Coors Light St Jude Children’s Hospital
  • Miller Lite MDA
  • Chamber of Commerce Members
  • Local Fairs and Festivals
  • Military Veterans Programs
  • University of Wisconsin Union Directorate
  • United Way of Wisconsin
  • Madison Rotary Club
  • Local Fire Department
  • LGBT Support
  • Clean Lakes Alliance
  • The Road Home of Dane County
  • Carbone Cancer Center
  • Steve Stricker American Family Insurance Foundation
  • Wisconsin Dells Education Foundation
  • University of Wisconsin Foundation
  • Madison Museum of Contemporary Art
  • Wisconsin Restaurant Association
  • Junior League of Madison
  • Gios Garden
  • Jimmy V. Foundation for Cancer Research
  • Keep WI Warm/Cool Fund
  • NBWA Human Trafficking Awareness Training Certified
  • Ambassador’s Circle Donor Level for the UW Athletics

Drink Responsibly Networks

  • MillerCoors Respect 21
  • Wisconsin Tavern League Safer Ride Programs
  • Madison Metro Free Bus rides home
  • Coors Light – Freeze the Keys, Homecoming weekend
  • Miller Lite – New Year’s Eve free rides
  • Badgers Radio PSA