Sam Adams Beers for Cheers Variety Pack

Bring the Cheers to the party this season with the Sam Adams Beers for Cheers holiday variety pack. Filled with a flavorful and intriguing mix of winter beer styles it’s perfect for the holiday office or family get together.

BEERS FOR CHEERS 2023 BEER LINEUP

BOSTON LAGER: Bold, rich and complex. The distinctive balance of spicy hops, slightly sweet roasted malts, and a smooth finish give Boston Lager its full-flavored taste. The unmistakable character of this brew began as our original and became an American classic.

OLD FEZZIWIG Like the character that inspired it, this spiced ale is warm, festive, and worthy of a celebration all its own. Its full body accompanies a deep malt character, with notes of sweet toffee and rich, dark caramel.

WINTER LAGER: For colder nights, lean on Winter Lager, a crisp bock with citrus and spices. The clementine orange aroma is especially refreshing during holiday meals and celebrations.

HOLIDAY WHITE ALE: Ah, the holidays. Full of friends, family, festive parties...and last-minute gifts and food mishaps. Whatever happens, this beer is your trusty plus one, smoothing things over with orange peel and holiday spices.

COLD IPA: Inspired by our Boston Winters, Cold IPA is fermented at colder temperatures for a fresh spin on the style. This beer has a balanced bitterness with a bold, burst of IPA hops. When winter hits, raise a cold one.

OAKED VANILLA PORTER: Complex and malty with a hearty, warming character, this Porter features notes of vanilla and oak, hints of coffee, and a touch of sweetness. O.V.P just might be your holiday party’s new M.V.P.

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Truly Red, White and TRU

RED WHITE AND TRU MIX PACK
What happens when you take four iconic American summer flavors and combine them with some serious hard seltzer refreshment? You get the most patriotic pack of Truly ever. When the sun is shining, the flags are flying, and the beaches are open – it’s time to officially celebrate summer with the new limited-edition TRULY Hard Seltzer Red, White and TRU Party Pack! We’ve tapped our favorite flavors of summer to inspire the refreshing, easy drinking, lightly flavored goodness of this pack.

THE LINE UP
Cherry Pop, Blue Razz, Lemon Ice, and Peach Burst with ONLY 100 calories, 1g sugars, 2g carbs, Gluten Free and 5% Alc./Vol. AVAILABLE IN STORES NOW

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National Bourbon Day is June 14th

Celebrate American’s “Native Spirit” on National Bourbon Day – June 14th with Barmen 1873 Bourbon the first ever bourbon by Coors Whiskey Co. With a nod to the year the Coors brewing legacy began (1873) Barmen is a 92-proof blend of straight bourbon whiskeys bottled in Bardstown, KY. Proofed with Kentucky water, Barmen delivers a complex flavor profile of caramel, vanilla, grilled peach, raisin, apple, traces of coffee and dark chocolate and even hints of dill and mint. It finishes with notes of ginger, cinnamon, and baking spice. The bourbon pays tribute to the Coors family’s long history of delivering quality beverages.

The brand found that nearly 30 percent of Banquet drinkers also drink whiskey and nearly 15 percent of those drinkers sip on bourbon. This gives the brand the great opportunity to connect two unique brands that represent the Coors legacy. Consumers are looking for flavor and quality and Banquet and Barmen together make the perfect pair.

Celebrate with Barmen 1873 Bourbon

Celebrate with Barmen 1873 Bourbon

NATIONAL AMERICAN CRAFT BEER WEEK

Attention indie beer lovers! It’s time to get ready for the official start of beer season, when temps rise, backyard grills heat up, taproom patios reopen, and lawn games get serious. Time to stretch your palate. Lift some pints. Get into shape for a fun, flavorful summer. Beer, we go! Leverage the biggest and best national beer week ever. May 15-21 is the week to galvanize beer lover support for small and independent U.S. breweries, providing a boost in excitement among the beer community as we head into spring!

What is American craft beer? An American craft brewer is a small and independent brewer who has an annual production of six million barrels of beer or less (approximately 3% of U.S. annual sales).

Why is it called craft beer? According to the Brewers Association, there are three attributes that define craft brewing – craft brewers are, by definition, small, independent, and traditional.

What are some of the most popular craft beers in America? Sierra Nevada Brewing Co., Dogfish Head Brewing Co., and Deschutes Brewery are a few of the most popular American Craft Beer’s we carry.

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NEW Limited Edition Truly WONDERWORLD

NEW Limited Edition Truly WONDERWORLD is a refreshing new realm of flavor just waiting to be explored.

This pack contains four fresh, new flavors. With the first three, delight your senses with the fruit you see and a surprise twist as you crack open each can. The final one is a complete mystery to keep drinkers wondering for months to come.

Citrus Clouds
Tastes like: Lime with a hint of Lemon

Strawberry Breeze
Tastes like: Strawberry with a hint of Melon

Peach Drop
Tastes like: Peach with a hint of Mango

Wonder What? Our first ever limited - edition mystery flavor
Tastes like: Orange with a hint of Pineapple

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Introducing Topo Chico Hard Seltzer

Introducing Topo Chico Hard Seltzer, the only hard seltzer inspired by the legendary taste of Topo Chico Mineral Water. Topo Chico Hard Seltzer delivers all the refreshment consumers love, made in the spirit of Topo Chico Mineral water, with added minerals for taste. This new hard seltzer is gluten-free and contains only 100 calories, 2g of sugar, and 4.7% alcohol by volume. Available in 4 unique flavors:

Tangy Lemon Lime: Surprise your taste buds with the tangy citrus flavor of lemon lime. Let the sparkling bubbles amplify the freshness while enjoying lemon’s subtle sweetness in a delicious spiked hard seltzer.

Tropical Mango: Gift the taste of exotic to your mouth with the ripe, floral notes of our Tropical Mango flavor. Get all bubbly with the legendary effervescence and enjoy a new level of freshness straight from the tropics.

Strawberry Guava: There’s nothing more refreshing than the combination of tangy guava and the juicy sweetness of fresh strawberries to create a hard seltzer with a crisp, clean taste.

Exotic Pineapple: Prepare your palate for a taste that will transport you to a remote tropical paradise. Let the ripe, sweet flavor of Pineapple reward your taste buds with an incredibly refreshing taste that’s out of the world.

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Small Brewery Sunday

2021 —Small Brewery Sunday, a holiday for beer lovers to show their support of local breweries on the Sunday after Thanksgiving, returns on Nov. 28.

Celebrate and Support America’s Small and Independent Brewers

Small Brewery Sunday is a day we make a point to support our local taprooms and brewpubs with our dollars. Because these small businesses can’t do it alone. They need us to step up and order a pint, fill a growler, and stock the fridge. Let’s heed their call! Inside, outside, or curbside … join us in supporting these main street businesses that give our hometowns their unique flavor.
In addition to a busy holiday shopping period, it is critical for consumers to support small businesses like craft breweries, and the impact breweries have on local economies. More than two-thirds of Americans live within 10 miles of a brewery, and in July 2021, the number of U.S. craft breweries reached an all-time high of 8,848 breweries nationwide. Despite the challenges brewers have faced since early 2020, small and independent breweries contributed $62.1 billion to the U.S. economy last year and provided more than 400,000 jobs, with nearly 14,000 directly at breweries and brewpubs.

“Small and independent brewers have proven to be incredibly resilient, and they’ve approached recent hardships as opportunities for innovation. When faced with new challenges, they found ways to pivot their business models to continue serving their local communities and loyal customers. With the return of on-premise visits and new breweries continuing to open, we’re confident in the recovery and future growth of the craft brewing industry,” said Bob Pease, president and CEO, Brewers Association. “This Small Brewery Sunday, we pledge our continued support and celebrate our strong and thriving community of small brewers and beer lovers.”

“We are encouraged to see Americans continuing to make conscious efforts to support small and locally owned businesses, and what better place to gather with family and friends this Thanksgiving weekend than at your local craft brewery?” said Ann Obenchain, marketing and communications director, Brewers Association. “Whether inside, outside, or curbside, we look forward to celebrating the brewing community while supporting local economies this holiday season.”

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BEVY LONG DRINK

Introducing Bevy Long Drink, a new, refreshing beverage inspired by a traditional Finnish cocktail called the Long Drink. This sparkling citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for a uniquely thirst-quenching beverage that’s perfect for any occasion. Sweet, tart and refreshingly packed with flavor, it’s Finland’s best kept secret!

What is a Long Drink?

Long drink is a pre-mixed traditional citrus cocktail that is served throughout Finland. This drink was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics that could be easily served in crowded bars and restaurants. Long Drink is a popular and growing alcohol category in Finland today.

Beer landscape is changing, younger shoppers are more impulsive and looking for new variety and flavors. Bevy is a unique cocktail inspired FMB that is designed for the younger, social drinker who is seeking the ultimate in flavor and refreshment.

The Long Drink - or Lonkero as it is known in Finland- was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics. The country was preparing for many visitors, and they needed a drink that could be easily served in crowded bars and restaurants...hence, the Long Drink was born. Long Drink remains one of the most popular and growing BevAlc categories in Finland today.

Inspired by the national cocktail of Finland, our Bevy Long Drink blends citrus flavors with wild juniper berries for a refreshing new take on a Finnish classic. Sweet, tart, and packed with flavor, it might just be the secret to Nordic happiness.

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Introducing the New Gold Standard

Introducing the New Truly Iced Tea Hard Seltzer. Refreshing hard seltzer meets real brewed tea and fruit flavor for a drink that’s liquid gold. With only 100 calories, 1 g of sugar, 2 g of carbs and gluten free – this is a refreshing hard seltzer you can feel good about drinking. Part hard seltzer, part real brewed iced tea, all new flavor makes Truly Iced Tea Hard Seltzer a uniquely delicious and flavorful drink! The fresh, upfront fruit flavor is perfectly balanced with subtle sweetness and earthy black tea notes, delivering a crisp, refreshing finish. The lineup includes – Lemon Tea, Strawberry Tea, Raspberry Tea and Peach Tea. Look for these striking gold cans coming to a store near you very, very soon!

Click Here To Learn More

Taste Liquid Gold

Food & Beer Pairings

Beer and food have been enjoyed together for as long as beer has been around. This grain-based beverage makes it a food in and of itself, and the huge range of flavors, aromas and textures makes it a perfect match with nearly any kind of food. We have some suggestions on how you can easily match beers and foods that enhance one another.

For great beer and food pairings, several things must be considered. Below are some of the more important things to keep in mind:

- Contrast: To make an ideal pairing by contrast, you want to pick either a beer or a dish that has strong, dominant flavor, such as sweet, rich, or oily.
- Complement: Complementing flavors is the simplest way to make a delicious food and beer pairing. Match rich foods with beers that have a heavy, rich flavor, like stouts or porters.
- Cleanse: You can always use beer as a palate cleanser. This type of beer pairing is idea for dishes that have strong overpowering flavors.
- Avoid Overpowering Flavors: Keep in mind the levels of flavor in your food and beer. Some rich and flavorful beers can overpower certain types of foods.

Below is a guide you can reference to get an idea for beer and food pairings, these are general pairing suggestions. You can always create your own new and unique beer and food pairing.

- Light lagers: Spicy food, burgers, salads
- Wheat beers: Spicy food and fruity desserts
- India pale ales (IPAs): Steak, barbecue, and Mexican food
- Amber ales: Pizza, fried food, smoked pork
- Dark lagers: Pizza, burgers, hearty stews
- Brown ales: Sausage, sushi, fish
- Porters: Seafood, coffee-flavored desserts, game meats
- Stouts: Chocolate desserts, shellfish, Mexican food
For more Beer & Food pairing ideas, check out this Beer & Food Pairing Chart from The Brewers Association.

Beer & Food Pairing Chart

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