A seltzer with a mission. A hard seltzer to stand for something bigger than itself and give consumers an easy way to give back to their environment.

A hard seltzer made with a mission to taste good and do good. Coors Seltzer is a hard seltzer rooted in a higher purpose to give back, making it easy for consumers to have positive impact on the world. Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people.

Coors Seltzer is a hard seltzer rooted in a social purpose to give back – making it easy for consumers to make a positive impact.

With each 12 pack of Coors Seltzer purchased, Molson Coors is committed to restoring 500 gallons of clean water to America’s rivers. Molson Coors is going to do this by donating $1 per case to Change the Course and their river initiatives. They project that in 1 year they will restore 1 Billion gallons of river water.

Research shows us that consumers are looking for companies like us to take a stand on social, cultural environmental and political issues that they care about and 91% of consumers are likely to switch to a brand that supports a good cause if the opportunity presents itself.

Generation Z, those consumers who are ages 21-24, and new to the legal drinking age, are specifically looking for brands that are making a positive impact.

Research shows that 85% of them expect businesses to have a positive impact on society and the environment.

And they, themselves, feel a responsibility to make a change and do their part to protect the environment. The good thing is, they are looking for brands to help them make that impact and they are making purchasing choices with that in mind.