The latest innovation from Smirnoff Vodka is infused with real fruit juice, bringing authenticity to an often artificially flavored category of the spirits business.
Consumers are looking for natural flavor choices and transparency in their products, but have limited choices in vodka category. More and more, American consumers are attracted to natural products and are willing to pay more for a brand that contains ingredients that align with their standards.

Smirnoff Sourced responds to consumer demand with vodka infused with real fruit juice, gluten-free and no high fructose corn syrup. It leverages all the growing trends in food and beverage which have not yet been available in spirits at a mass scale. Smirnoff Sourced’s quality and drinkability lends itself to simple-to-serve, easy-to-prepare cocktails that relate to day-time events and the impending patio season.

This new brand features three deliciously-sourced flavors: Ruby Red Grapefruit, Pineapple, and Cranberry Apple. The secret ingredient: Not so much a secret, starting at the source, using real fruit juice. Exceptionally smooth, triple distilled vodka that is filtered ten times in a unique process for supreme clarity. It’s naturally gluten free and naturally fresh!

Smirnoff Sourced & Soda Cocktail
Pour Smirnoff Sourced over ice, then top with soda water.
2oz Smirnoff Sourced
3oz Soda Water