We strive to be the beverage alcohol distributor of choice for customers, employees and suppliers.

Founded in 1934 by Ezra Frank directly following the end of prohibition, the Frank Liquor Company has been a major distributor in south central and southwest Wisconsin through four generations of family ownership. With values derived from decades of involvement in the Madison and La Crosse communities, our professional staff has always placed a premium on quality, compassionate service. Today more than 200 people are responsible for the successes of Frank Liquor. From Marketing to Accounting, Sales to Warehouse personnel, every division is dedicated to customer service and building our brands.

We go the extra mile every time to bring you what you need. Our professional staff offers peerless service:
- 90% of the wine managers at Frank Liquor are “Certified Specialists of Wine”, and many of the salespeople have also passed this rigorous exam.
- 100% of the liquor managers and the majority of the liquor salespeople are “Certified Specialists of Spirits”.

Major spirits suppliers:

Major wine suppliers: