Welcome brewers, to the World of La Crosse Beverage. La Crosse Beverage is a customer-focused company dedicated to promoting the brands of our suppliers and growing the business of our customers.

Wisconsin Beverage Network

As we continue to grow and as the industry continues to change, we continuously look for new and innovative ways to partner with others. That’s why in 2011 La Crosse Beverage partnered with ten other distributors to form the Wisconsin Beverage Network, a distribution network that provides beverage suppliers with seamless access to the largest and best distribution network in Wisconsin. Spanning all 72 counties, this network is also comprised of 11 members that provide sales, marketing and merchandising to every account in their respective markets.

The network also provides our individual members access to new and exciting brands. The group is composed of MillerCoors distributors, but as you can see we represent many other excellent craft, import and FMB brands. Our business’s experience and strength in market allow us to successfully launch new brands, and our financial strength allows us to continue to invest in and grow the brands we bring into our system.

La Crosse Beverage is proud to be among these other Wisconsin Distributors to create the Wisconsin Beverage Network:
Beer Capitol Distributing (Greater Milwaukee area), Lee Beverage (Oshkosh, Eau Claire, Hudson), Frank Beer (Greater SE,SW,SC WI area), Kay Beer Distributing (Greater Green Bay area), C.J.W., Inc. (Greater Kenosha area), Zastrow the Beer Man (Wausau), La Crosse Beverage (La Crosse), Northwest Beverages (Superior), Ott Schweitzer Distributing (Milton), Four Seasons (Marinette) and Range Beverage (Hurley).

We want to partner with you and we believe our experience and strength in market will help give you the added reach you are looking for! For more information, please contact us or call us at (608)-781-2400.


Download Wisconsin Beverage Network Presentation

Contact Information

If you are interested in partnering with La Crosse Beverage, please visit our contact us page.