New From MillerCoors: Two Hats


MillerCoors is set to debut their newest innovative product. Two Hats is a line of light beers with a hint of all natural fruit flavors that will be available in two flavors – Lime and Pineapple. This light beer option is brewed to transform a new generation of Drinkers’ expectations of what a beer can be as well as offer an affordable, sessionable, and lightly flavored option within the beer category.

Each flavor of Two Hats comes in at just 113 calories per serving with a 4.2% ABV and will be available in a 4 pack of 16 oz cans at launch.

Summer Sensation - White Claw Hard Seltzer

ImageWhite Claw Hard Seltzer is the hottest product of the summer. Hard seltzer waters are one of the newest beverage categories – crafted with one of the cleanest alcohol bases possible and gluten-free. To keep it pure, no crystalline fructose, dietary fiber, or preservatives are added. Only natural flavors are added, nothing artificial. White Claw comes in at 5% ABV and only contains 110 calories per serving. Six pack cans are available in Black Cherry, Lime, and Grapefruit. A twelve pack variety is also available that includes all three flavors plus the variety-pack exclusive flavor, Raspberry.

Between The Bluffs Taster's Eve Schedule

Between the Bluffs Beer, Wine, and Cheese Festival is quickly approaching and we have some great Taster’s Eve events set up for those looking to kick off the festival early. This year’s Taster’s Eve events will be held on Friday, April 21 and will feature many of the great brands from our portfolio. Free shuttle rides are also available with a ticket to Between the Bluffs - click here for shuttle information. Here is what our suppliers have planned for the evening:

Animal House – Boston Beer and Summit Brewing, featuring:
Angry Orchard Crisp Cider
Sam Adam’s Rebel Juiced IPA
Sam Adam’s Fresh As Helles
Summit EPA
Summit Hefeweizen
Summit Pilsner

Bennett O’Riley’s – Karben4, featuring:
Fantasy Factory
Lady Luck
Tokyo Sauna

Earl’s Grocery and Saloon – Potosi Brewing, featuring:
Cave Ale
Snake Hollow

Howie’s – Leinenkugel’s, featuring:
150th Anniversary Lager
Summer Shandy
Canoe Paddler

Moxie’s – Sand Creek Brewing, featuring:
Sand Creek Elderberry Lemonade
Oscar’s Chocolate Stout
Lombardi Golden Ale

State Room – Ballast Point and New Glarus, featuring
Unfiltered Sculpin
Mango Even Keel
Cabin Fever
Moon Man
Spotted Cow
Totally Naked

The Old Crow – Great Lakes Brewing, featuring:
Grandes Lagos
Mysterious Ways
Rally Drum Red
Burning River

Summer Seasonal: Mike's Hard Watermelon

ImageMike’s Hard Lemonade’s hot seasonal from last summer is back. Mike’s Hard Watermelon was one of the most popular flavored malt beverages of summer 2016. Mike’s Hard Watermelon comes with a punch at 5.0% ABV. Look for 6 pack bottles of the limited edition Mike’s Watermelon to be hitting store shelves very soon. Mike’s also has something in store for the watermelon fans after summer’s over – Mike’s Watermelon will be made available in the Mike’s Variety Pack year-round.

Samuel Adam's Rebel Juiced IPA

Sam Adam’s newest addition to their Rebel IPA line up is providing a great escape from this cold Wisconsin winter weather. Rebel Juiced IPA is brewed with a bold blend of Mosaic, Mandarina, and Zeus hops plus a touch of Mango puree to add an extra tropical kick. This most recent Rebel IPA comes in at 55 IBUs and boasts a 6.2% ABV. Trade in the snow and cold for some tropical warmth today - this new year-round edition is available now in both 6 pack bottles as well as on draft, with plans of cans being made available in the future.

New Glarus Road Slush Is Back!

Making its first appearance since 2015, Road Slush Oatmeal Stout from New Glarus Brewing is hitting store shelves now. This dark stout is a hearty and satisfying reward for those of us who embrace the frozen tundra. Uncut oatmeal fresh from Chilton, Wisconsin gives this stout a "sink into it" smoothness that slides you into its depth. Handcrafted English Chocolate malt and Wisconsin Victory malt combine to balance this robust ale.

Like its namesake, Road Slush is only around for a limited time – available in 6 pack bottles, by the case, and on draft.

Great Lakes Brewing Co

ImageGreat Lakes Brewing Company is finally making its way into Western Wisconsin and we are proud to be their newest distributing partner. Based out of Cleveland, Great Lakes have been a Midwest and Ohio staple for over 28 years. In 2015, Great Lakes was the 21st largest craft brewery by volume and 28th largest overall brewery in the United States with continued growth every year. We look forward to distributing their award winning beers including Edmund Fitzgerald Porter – often named the most stylistically correct representative of a porter within the porter category. Their other year-round offerings include Dortmunder Gold Lager, Eliot Ness Amber Lager, Burning River Pale Ale, and Commodore Perry IPA.

Potosi Brewing Company


Originally founded in 1852 along the Great River Road and just a stone’s throw from the Mississippi River, the Potosi Brewing Company brewed more than a century’s worth of delicious craft beer before finally bowing to shifting market pressures and emptying its bright tanks for good in 1972. Re-founded on its original site in 2008, the Potosi Brewing Company has brought craft brewing back to Main Street Potosi, Wisconsin. Today, Potosi beer is lovingly crafted in small batches and without compromise - forging their renewed tradition of excellence.

The Potosi Brewing Company is solely owned by The Potosi Foundation. The Foundation’s mission is to spur economic opportunity in and around Potosi, brew only the finest craft beer, and to channel all profits into its markets served to support historical and educational initiatives and other charitable causes.

Blue Moon Belgian White


At Blue Moon Brewing Company® something is always brewing – literally and figuratively. That’s because everything they do starts with creative inspiration. And that was true from the very beginning. In 1995, head brewmaster Keith Villa, put a new-world twist on the old-world art of brewing and created a refreshingly unique take on the classic Belgian Wit beers he had grown to love while studying brewing in Brussels. By taking inspiration from the classic Belgian Wit recipe and then tweaking it with Valencia orange peel and adding a touch of coriander, Keith crafted a beer unlike any other. The result was Blue Moon Belgian White*. Beer drinkers really loved its subtle sweetness and citrusy flavor. Which just goes to show that life is a lot more interesting when something’s brewing.

Coming soon Blue Moon will be adorned with a new label. This new logo and branding brings a crisp clean look to the shelves, and the hands of the consumer.

La Crosse Beverage Employee Recognized in National Spotlight Program


Wisconsin beer distribution company La Crosse Beverage, LLC is pleased to announce that Patrick Kearns has been recognized in the National Beer Wholesalers Association (NBWA) Employee Spotlight Program. Now a special events and draft technician, Kearns has worked for the company for five years, having started as a merchandiser.

America’s 3,300 independent beer distribution facilities employ 130,000 men and women in communities across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements.

“It is often noted that many beer distribution companies are family-owned and -operated, and many of these businesses operate as an extended ‘family,’ with employees who have worked in the business for years,” said NBWA President & CEO Craig Purser. “NBWA’s Employee Spotlight Program recognizes these standout employees who are the face of the American beer industry in their communities.”

General Sales Manager Dan Graziano said, “Patrick Kearns has been a team player since his very first day here at La Crosse Beverage. He has worked as a merchandiser and driver, and he is now part of our draft team.”

“As our special events and draft technician, Patrick has excelled in learning new skills and taking those out into the market,” Graziano continued. “His passion for beer is prevalent, and he is dedicated to taking that knowledge to the consumer.”

Graziano added, “We at La Crosse Beverage are grateful to have someone with so much beer passion on our team and dedication to this company. Patrick’s can-do attitude sets the bar high for his fellow co-workers, and we appreciate all he has to contribute.”