Miller Lite: Ready For Summer

Miller Lite delivers more golden color, hops, aroma and satisfying taste than anyone would expect in a light beer. It is also the most gold medal awarded light beer at the Great American Beer Fest and won the 2016 Gold Award in the World Beer Cup for the light lager category. 7 out of 10 agree, Miller Lite has more taste than Bud Light.

Miller Lite is ready for summer with the return of its iconic Americana packaging and a brand-new container – slims cans. As in years past, 24 and 30 packs of Miller Lite have Americana graphics to help build impactful flag and USA themed displays. Aluminum Pints have joined in on the thematic packaging this year with the 9- and 15- packs sporting the stars and stripes. Also new to the Miller Lite lineup this summer is the 8 pack of 12oz slim cans. Slim cans create a new opportunity recruit younger consumers with a premium, differentiated package.

It's Shandy Season!

The shandy was first introduced by Franz Kugler after a bicycle race in Munich in 1922. His tavern was overrun with thirsty cyclists, so he cut his beer with lemonade and soda so they didn’t run out. This inspired Leinenkugel’s to combine their Weiss beer with natural lemonade flavor to create Summer Shandy®, as well as a variety of other refreshing beers.

Summer Shandy is Leinenkugel’s own unique take on Franz Kugler’s original Munich tavern tradition. Leinenkugel’s® Summer Shandy® is a traditional weiss beer with refreshing natural lemonade flavor that makes it the perfect summer beer. In 2012, Summer Shandy won a Silver medal at the Great American Beer Festival® in the Fruit Wheat Beer category.

Summer Shandy is now available in a variety of packages. From the traditional 6 pack bottle to 24oz cans and kegs, the perfect package of Summer Shandy is available to fit any consumer’s needs. Ask your Sales Representative for more details.

White Claw Mango Has Arrived!

ImageWhite Claw is back with a long anticipated new flavor - Mango! White Claw Hard Seltzer has been the hottest product for the second summer in row. Hard Seltzer Waters are one of the newest beverage categories with a strong, dedicated customer base. Hard Seltzers are crafted with one of the cleanest alcohol bases possible and gluten-free. To keep it pure, no crystalline fructose, dietary fiber, or preservatives are added. Only natural flavors are added, nothing artificial. White Claw comes in at 5% ABV and only contains 110 calories per serving. Six pack cans are now available in Raspberry, Black Cherry, Lime, Grapefruit, and Mango. Black Cherry and a Variety pack are also available in twelve packs.

La Crosse Beverage Employee Recognized in National Spotlight Program


Wisconsin beer distribution company La Crosse Beverage, LLC is pleased to announce that Patrick Kearns has been recognized in the National Beer Wholesalers Association (NBWA) Employee Spotlight Program. Now a special events and draft technician, Kearns has worked for the company for five years, having started as a merchandiser.

America’s 3,300 independent beer distribution facilities employ 130,000 men and women in communities across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements.

“It is often noted that many beer distribution companies are family-owned and -operated, and many of these businesses operate as an extended ‘family,’ with employees who have worked in the business for years,” said NBWA President & CEO Craig Purser. “NBWA’s Employee Spotlight Program recognizes these standout employees who are the face of the American beer industry in their communities.”

General Sales Manager Dan Graziano said, “Patrick Kearns has been a team player since his very first day here at La Crosse Beverage. He has worked as a merchandiser and driver, and he is now part of our draft team.”

“As our special events and draft technician, Patrick has excelled in learning new skills and taking those out into the market,” Graziano continued. “His passion for beer is prevalent, and he is dedicated to taking that knowledge to the consumer.”

Graziano added, “We at La Crosse Beverage are grateful to have someone with so much beer passion on our team and dedication to this company. Patrick’s can-do attitude sets the bar high for his fellow co-workers, and we appreciate all he has to contribute.”

La Crosse Beverage Receives Patriot Award


In November of 2015, Ron Bores and Nick Muller were awarded the “Patriot Award” through being nominated by Nathan Schuelke, a former driver for La Crosse Beverage. We are very proud to acknowledge these two distinguished employees. Ron Bores, Operations Manager, and Nick Muller, Driver Supervisor, for their contribution and efforts in assisting military personal working at La Crosse Beverage. These outstanding role models have been recognized not only by their peers but fellow employees for their hard work and dedication in accommodating the needs of Citizen Soldiers in their Guard or Reserve duties with the United States Armed Forces.

The “Patriot Award” is a reflection of the efforts made by employers to support Citizen Warriors through various measures. In this particular case, Nick being a veteran of the United States Air Force Reserve (8 years), was able to accommodate to Nathans military training, combat reading exercises, and requirements for updating possible deployment essentials shortly after being hired. Ron, acting as the Operations Manager was able to make certain that Nathan would be able to adhere to the demands from both the State and Federal Government. Ron and Nick both have continued to provide outstanding patriotic support and cooperation with their employees. We congratulate you both on receiving the “Patriot Award”!