Frank Beer and our supplier partners are proud to support local Wisconsin communities.

As a long standing local family business with its roots in Madison, we understand the importance of growing and developing alongside our neighbors and friends across the state. We are regular sponsors of special events benefiting local causes and community groups, which include The Hope Lives Foundation, Boys and Girls Club, Children’s Hospital, and St. Jude.

Responsible consumption of the products that we represent is a priority of our business. We provide training and literature to our retail partners through programs like “MillerCoors Respect 21”. We are also involved in local responsibility initiatives like “FREE RIDE” service with Madison Metro on New Years Eve, Badger Homecoming, as well as the Tavern League “Safe Ride” Program.

Community Involvement/Community Outreach

  • Coors Light St Jude Children’s Hospital
  • Miller Lite MDA
  • Chamber of Commerce Members
  • Local Fairs and Festivals
  • Military Veterans Programs
  • University of Wisconsin Union Directorate
  • United Way of Wisconsin
  • Madison Rotary Club
  • Local Fire Department
  • LGBT Support
  • Clean Lakes Alliance
  • The Road Home of Dane County

Drink Responsibly Networks

  • MillerCoors Respect 21
  • Wisconsin Tavern League Safer Ride Programs
  • Madison Metro Free Bus rides home
  • Coors Light – Freeze the Keys, Homecoming weekend
  • Miller Lite – New Year’s Eve free rides
  • Badgers Radio PSA

The Road Home of Dane County

Frank Beverage Group has been helping to make a difference in the lives of homeless families in Dane County by working with a nonprofit organization, The Road Home of Dane County. The Road Home is committed to developing long-term relationships with homeless families with children that can change lives. They work with families, not only to relieve the immediate crisis of homelessness, but also to build skills, resources and relationships that set the stage for long-term success. Each family works closely with a professional case manager to secure housing, employment and other resources such as childcare, health/mental health care, and children’s educational and recreational programs. They have several different housing programs including an emergency shelter network that provides shelter through a network of area churches and synagogues. Frank Beverage provides the use a truck each Sunday to move the families’ cots and belongings from one congregation to another. Volunteer drivers from Frank donate their time to drive the truck.

For more information about the Road Home please visit