Miller Lite Slim Cans Now Available

Miller Lite has released a new package this spring, 12oz Slim Cans. The brand sees a huge opportunity with this package. Slim Cans have seen 30% growth year to date among younger legal drinking age consumers. In January 2018, Diet Coke launched 8pk-12oz Slim Cans as an incremental pack to target Millennial consumers. Since this introduction, Diet Coke has seen a + 1.0 trend change, with Slim Cans offsetting base declines.

The Miller Lite Slim Cans will be available at the end of March and will be an ongoing package for the brand. If you would like more information ask your Frank Beer Representative today!

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Welcome Crook & Marker to the Family!

This month we are excited to announce our partnership with Crook & Marker. Crook & Marker is the newest Hard Seltzer to hit the market, but it’s not like any of the other seltzers you’ve seen on the shelves. It is the only spiked and sparkling beverage of its kind: zero sugar, made with organic alcohol and overflowing with bold refreshing flavors. It also contains less than 1g net carbs, is sweetened from natural sources, is naturally gluten-free, non-GMO and vegan plus it contains no artificial flavors and sweeteners. Zero never tasted so good!
Crook & Marker is available in the following 6/4 cans of Black Cherry, Blackberry Lime, Coconut Pineapple, Grapefruit, Mango, Peach, Strawberry, and Tangerine. Also available are two variety packs in 3/8 cans. The Red Variety pack contains Tangerine, Black Cherry, Grapefruit and Blackberry Lime flavors. While the Blue Variety pack contains Peach, Coconut Pineapple, Mango, Strawberry Lemon, and Peach.

For more information visit https://www.crookandmarker.com/
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Henry’s Hard Sparkling Now Available in Slim Cans!

The hard seltzer category is on fire this year with sales up over 400% from 2017. Henry’s Hard Sparkling is no exception, exceeding all sales goals. When originally released this product was only available in glass bottles. However, those bottles will now be replaced with slim cans. This change makes them the perfect drink for all of your outdoor activities this summer.

The Henry’s Hard Sparkling new slim can has the lowest calorie (88/serving) and sugar count (0/serving) than other hard sparking water brands. Variety packs are available in 12 packs while both the Lemon Lime and Passion Fruit are available in 6 packs. For more information please visit https://www.henryshardsparkling.com
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'Tis the Season for Winter Brews!

The days are getting shorter and the temperature is dropping, which means winter is here and so are our winter seasonal beers! While shopping for that perfect holiday gift don't forget to grab a winter seasonal. This year there are many great styles and brands to choose from. See below for our most current list of available products. Make sure to ask your Frank Beer Rep for more information on any of these beers. Happy Holidays!

2017 Winter Seasonals

ALASKAN WINTER 4/6 NR
ALASKAN WINTER 1/6 BBL

ANCHOR CHRISTMAS ALE 4/6 NR
ANCHOR CHRISTMAS ALE 6/50.7OZ MAGNUM
ANCHOR CHRISTMAS ALE 1/2 BBL

BLUE MOON APRICOT WHEAT 4/6 NR
BLUE MOON APRICOT WHEAT 2/12 NR
BLUE MOON APRICOT WHEAT 1/2 BBL
BLUE MOON APRICOT WHEAT 1/6 BBL

CENTRAL WATERS SLAINTE SCOTCH ALE 4/6 NR

CIDERBOYS MAD BARK 4/6 NR

DOGFISH HEAD LIQUID TRUTH SERUM 4/6 NR

HOFBRAU DELICATOR 1/2BBL
HOFBRAU WINTER SPEZIAL 4/6 NR

LAKE LOUIE MILK STOUT 4/6 NR
LAKE LOUIE MILK STOUT 1/2 BBL
LAKE LOUIE MILK STOUT 1/6 BBL

LEINIE SNOWDRIFT VANILLA PORTER 4/6 NR
LEINIE SNOWDRIFT VANILLA PORTER 2/12 NR
LEINIE SNOWDRIFT VANILLA PORTER 1/2 BBL
LEINIE SNOWDRIFT VANILLA PORTER 1/6 BBL
LEINIE POMEGRANATE SHANDY 1/2 BBL
LEINIE POMEGRANATE SHANDY 4/6 NR
LEINIE POMEGRANATE SHANDY 6/4 16OZ CAN
LEINIE POMEGRANATE SHANDY 2/12 CAN
LEINIE POMEGRANATE SHANDY 2/12 NR
LEINIE POMEGRANATE SHANDY 1/6 BBL

MIKES HARDER PASSION ORANGE GAVA 24/16OZ CAN
MIKES BLACKBERRY PEAR 4/6 NR

NEW GLARUS SNOWSHOE 4/6 NR
NEW GLARUS SNOWSHOE 1/4 BBL
NEW GLARUS SNOWSHOE 1/2 BBL

POINT SNOW PILOT 4/6 NR

SAM ADAMS WINTER LAGER 4/6 NR
SAM ADAMS WINTER LAGER 2/12 NR
SAM ADAMS WINTER LAGER 1/2 BBL
SAM ADAMS WINTER LAGER 1/6 BBL
SAM ADAMS WINTER FAVORITES 2/12 NR
SAM ADAMS WINTER LAGER 2/12 CAN

SIERRA NEVADA CELEBRATION ALE 4/6 NR
SIERRA NEVADA CELEBRATION ALE 2/12 NR
SIERRA NEVADA CELEBRATION ALE 1/2 BBL
SIERRA NEVADA CELEBRATION ALE 1/6 BBL
SIERRA NEVADA CELEBRATION ALE 24PK NR

SUMMIT WINTER ALE 4/6 NR
SUMMIT WINTER ALE 2/12 NR
SUMMIT WINTER ALE 1/2 BBL
SUMMIT WINTER ALE 1/6 BBL

TYRANENA SHEEP SHAGGER SCOTCH 4/6 NR
TYRANENA SHEEP SHAGGER SCOTCH 1/2 BBL
TYRANENA SHEEP SHAGGER SCOTCH 1/6 BBL

2017 Winter Variety Packs

ALASKAN VARIETY 2/12NR
ANGRY ORCHARD VARIETY 2/12 NR
BALLAST POINT VARIETY 2/12 NR
BLUE MOON VARIETY PACK 2/12 NR
CENTRAL WATERS SAMPLER 2/12NR
CIDERBOYS VARIETY 2/12 NR
DOGFISH HEAD IPA FOR THE HOLIDAYS 2/12NR
GUINNESS VARIETY 2/12 NR
LAKE LOUIE VARIETY 2/12 NR
LEINIE WINTER EXPLORER 2/12 NR
NEW GLARUS FRUIT BEER VARIETY 12/750ML NR
POINT WINTER VARIETY 2/12 NR
REDD'S VARIETY 2/12 NR
SAM ADAMS WINTER FAVORITES 2/12PK NR
SIERRA NEVADA SNOW PACK VARIETY 2/12 NR
SUMMIT PENALTY BOX VARIETY 2/12 NR

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Titletown Brewing Company Honored at NBWA Convention

Las Vegas, Nev. – The National Beer Wholesalers Association (NBWA), which represents America’s 3,000 independent beer distributors across the country, is pleased to present the NBWA Brewer Partner Marketing Innovation Award to Titletown Brewing Company of Green Bay, Wisc. Now in its third year, the Brewer Partner awards recognize brewers for building strong partnerships, providing valuable education and growing their brands through supportive partnerships with beer distributors.

“It’s great to see the relationships Titletown Brewing Company has built with its distributors,” said NBWA President & CEO Craig Purser. “Together, Titletown is no longer just a cozy little spot to have a beer in Green Bay. This brewer is doing some really innovative things and making pretty big waves throughout Wisconsin.”

Titletown Brewing Co. recently changed to a brewery with statewide capabilities after 20 years as an 1,800 barrel per year brewpub. Since making the conversion two and one-half years ago, it now produces 7,500 barrels per year.

Its primary focus was on growing its brand in local markets once it entered distribution. Sponsorships of local farmers’ markets, festivals and tap takeovers resulted in going from zero to more than 30,000 cases of distributed beer in Titletown’s first two years in Green Bay.

The combination of rapid statewide growth through distributors, renovation of old historic buildings in Green Bay and rebranding led to Titletown Brewing Co. winning the Best Brewpub in America, not one year but two, from the USA Today's People Choice Awards.

“The selection of a network and development of a distribution strategy was a challenging process,” said Jim Kratowicz, CEO of Titletown Brewing Company. “We have a great product, a great brand story and tremendous upside; however, we would not be where we are today without the advice, guidance and partnership of our distributors.”

Bell’s Brewery of Kalamazoo, Mich., was honored as NBWA’s 2017 Brewer Partner of the Year and Catawba Brewing Company of Morganton, N.C., was recognized with the Brewer Partner Sales Execution Award. The awards were announced during NBWA’s 80th Annual Convention and Trade Show at Caesar’s Palace in Las Vegas, Nev.

Help Us Fight Childhood Cancer!

The Halloween season is upon us and with that brings our St. Jude Halloween Promotion! Each year Frank Beer, Coors Light and St. Jude Children’s Research Hospital team up to raise money to fight childhood cancer. The program began in 1992 when St. Jude introduced the “Cool Ghoul” pinup to local Coors Brewing Distributors. In its first year the program raised $174,000. Since then MillerCoors distributors, together have raised over $95 million! Frank Beer is proud to have contributed to that total, and we look forward to helping grow that amount this year.

All money raised through this program goes directly to St. Jude and the families they serve. Families NEVER receive a bill from St. Jude for treatment, travel, housing or food because all they should worry about is helping their child live. It is because of programs like ours that this continues to be possible. Ask your Frank Beer Rep. how you can participate today! For more information on St. Jude Children’s Research Hospital visit www.stjude.org
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It's All About the Glass!

Did you know that 62% of consumers prefer bars/restaurants that serve beer in the proper glass? Why? Because the proper glass leads to a more enjoyable drinking experience for the customer! Glassware improves beer senses by allowing the drinker to see and smell the beer, as well as impacting the flavor and consumption of the beer. The shape of the glass directs the flavors to the general receptor areas, while pouring a beer with a foam collar releases carbonation in the beer, impacting the taste.

Making sure you are using the right glass for the right style of beer is very important. 39% of consumers will pay more for style appropriate glassware and 75% of consumers believe beer is better when consumed from a glass versus a bottle.

Glassware comes in many shapes and sizes. Currently, Miller Lite, Coors Light and Blue Moon glassware is being offered in 22oz Signature glasses. Why use 22oz glassware? When consumers are given a trade up option retail volume has been shown to increase by 11% and they will remain in the establishment 19 minutes longer! Ask your Frank Beer Rep. for more insights on proper glassware and let them know you would like to feature 22oz glassware for your next Happy Hour!
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Dogfish Head Now Available In Cans!

With 17% of craft beer being sold in cans, it’s no surprise that we are seeing more and more brands becoming available in them. Consumers are looking for portability and a can allows them to enjoy their favorite craft beer at festivals, tailgates and golf courses where glass bottles are not allowed.

Dogfish Head is the most recent brewery to begin offering their brews in cans. You can now find Flesh and Blood IPA in 12oz 6 packs, 60 Minute IPA in 12oz 12 packs and Seaquench Ale in 12oz 6 packs. For more information about anything Dogfish Head visit their website at www.dogfish.com
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Perfect Time of Year For Imported Beer

It’s the middle of February, which means St. Patrick’s Day is right around the corner. Don’t forget to get your Irish on, with help from some other great beers in the Guinness Portfolio. Pick up a Smithwick's, Harp or maybe even a brand new Guinness Irish Wheat at one of your favorite local retailers.

Smithwick's is an Irish red ale-style beer from Kilkenny, Ireland. It is a blend of mild hops, sweet malt and roasted barley. A ruby red session ale with gentle hop bitterness, sweet malty notes and a refreshingly balanced taste, Smithwick's will be a great addition to your St. Patrick’s Day Festivities.

Harp is an American style premium lager. It is a rich, golden pilsner style lager, with a smooth refreshing hop taste. It is brewed using only the finest barley and spring water from the Cooley Mountains of Dundalk, Ireland.

Guinness Irish Wheat is a brand new beer from Guinness. This Irish Wheat is brewed with 100% Irish wheat and Guinness ale yeast. This full bodied beer will leave you with hints of zesty citrus, subtle clove and notes of banana.
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Angry Orchard Easy Apple – Less Sweet, Madly Refreshing

Angry Orchard Easy Apple is a less sweet, refreshing and easy-to-drink hard cider. It is unfiltered with an apple-forward taste, slightly hazy appearance and a refreshingly dry finish. It never weighs you down, making it the perfect drink choice for those long, relaxing days.

Angry Orchard Easy Apple has an ABV of 4.2% and contains 150 calories. Available year-round in six pack bottles.

- See more at: http://www.angryorchard.com/easy-apple#sthash.hF6FYRI8.dpuf

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