Las Vegas, Nev. – The National Beer Wholesalers Association (NBWA), which represents America’s 3,000 independent beer distributors across the country, is pleased to present the NBWA Brewer Partner Marketing Innovation Award to Titletown Brewing Company of Green Bay, Wisc. Now in its third year, the Brewer Partner awards recognize brewers for building strong partnerships, providing valuable education and growing their brands through supportive partnerships with beer distributors.
“It’s great to see the relationships Titletown Brewing Company has built with its distributors,” said NBWA President & CEO Craig Purser. “Together, Titletown is no longer just a cozy little spot to have a beer in Green Bay. This brewer is doing some really innovative things and making pretty big waves throughout Wisconsin.”
Titletown Brewing Co. recently changed to a brewery with statewide capabilities after 20 years as an 1,800 barrel per year brewpub. Since making the conversion two and one-half years ago, it now produces 7,500 barrels per year.
Its primary focus was on growing its brand in local markets once it entered distribution. Sponsorships of local farmers’ markets, festivals and tap takeovers resulted in going from zero to more than 30,000 cases of distributed beer in Titletown’s first two years in Green Bay.
The combination of rapid statewide growth through distributors, renovation of old historic buildings in Green Bay and rebranding led to Titletown Brewing Co. winning the Best Brewpub in America, not one year but two, from the USA Today's People Choice Awards.
“The selection of a network and development of a distribution strategy was a challenging process,” said Jim Kratowicz, CEO of Titletown Brewing Company. “We have a great product, a great brand story and tremendous upside; however, we would not be where we are today without the advice, guidance and partnership of our distributors.”
Bell’s Brewery of Kalamazoo, Mich., was honored as NBWA’s 2017 Brewer Partner of the Year and Catawba Brewing Company of Morganton, N.C., was recognized with the Brewer Partner Sales Execution Award. The awards were announced during NBWA’s 80th Annual Convention and Trade Show at Caesar’s Palace in Las Vegas, Nev.
The Halloween season is upon us and with that brings our St. Jude Halloween Promotion! Each year Frank Beer, Coors Light and St. Jude Children’s Research Hospital team up to raise money to fight childhood cancer. The program began in 1992 when St. Jude introduced the “Cool Ghoul” pinup to local Coors Brewing Distributors. In its first year the program raised $174,000. Since then MillerCoors distributors, together have raised over $95 million! Frank Beer is proud to have contributed to that total, and we look forward to helping grow that amount this year.
All money raised through this program goes directly to St. Jude and the families they serve. Families NEVER receive a bill from St. Jude for treatment, travel, housing or food because all they should worry about is helping their child live. It is because of programs like ours that this continues to be possible. Ask your Frank Beer Rep. how you can participate today! For more information on St. Jude Children’s Research Hospital visit www.stjude.org
Did you know that 62% of consumers prefer bars/restaurants that serve beer in the proper glass? Why? Because the proper glass leads to a more enjoyable drinking experience for the customer! Glassware improves beer senses by allowing the drinker to see and smell the beer, as well as impacting the flavor and consumption of the beer. The shape of the glass directs the flavors to the general receptor areas, while pouring a beer with a foam collar releases carbonation in the beer, impacting the taste.
Making sure you are using the right glass for the right style of beer is very important. 39% of consumers will pay more for style appropriate glassware and 75% of consumers believe beer is better when consumed from a glass versus a bottle.
Glassware comes in many shapes and sizes. Currently, Miller Lite, Coors Light and Blue Moon glassware is being offered in 22oz Signature glasses. Why use 22oz glassware? When consumers are given a trade up option retail volume has been shown to increase by 11% and they will remain in the establishment 19 minutes longer! Ask your Frank Beer Rep. for more insights on proper glassware and let them know you would like to feature 22oz glassware for your next Happy Hour!
With 17% of craft beer being sold in cans, it’s no surprise that we are seeing more and more brands becoming available in them. Consumers are looking for portability and a can allows them to enjoy their favorite craft beer at festivals, tailgates and golf courses where glass bottles are not allowed.
Dogfish Head is the most recent brewery to begin offering their brews in cans. You can now find Flesh and Blood IPA in 12oz 6 packs, 60 Minute IPA in 12oz 12 packs and Seaquench Ale in 12oz 6 packs. For more information about anything Dogfish Head visit their website at www.dogfish.com
It’s the middle of February, which means St. Patrick’s Day is right around the corner. Don’t forget to get your Irish on, with help from some other great beers in the Guinness Portfolio. Pick up a Smithwick's, Harp or maybe even a brand new Guinness Irish Wheat at one of your favorite local retailers.
Smithwick's is an Irish red ale-style beer from Kilkenny, Ireland. It is a blend of mild hops, sweet malt and roasted barley. A ruby red session ale with gentle hop bitterness, sweet malty notes and a refreshingly balanced taste, Smithwick's will be a great addition to your St. Patrick’s Day Festivities.
Harp is an American style premium lager. It is a rich, golden pilsner style lager, with a smooth refreshing hop taste. It is brewed using only the finest barley and spring water from the Cooley Mountains of Dundalk, Ireland.
Guinness Irish Wheat is a brand new beer from Guinness. This Irish Wheat is brewed with 100% Irish wheat and Guinness ale yeast. This full bodied beer will leave you with hints of zesty citrus, subtle clove and notes of banana.
Angry Orchard Easy Apple is a less sweet, refreshing and easy-to-drink hard cider. It is unfiltered with an apple-forward taste, slightly hazy appearance and a refreshingly dry finish. It never weighs you down, making it the perfect drink choice for those long, relaxing days.
Angry Orchard Easy Apple has an ABV of 4.2% and contains 150 calories. Available year-round in six pack bottles.
- See more at: http://www.angryorchard.com/easy-apple#sthash.hF6FYRI8.dpuf
We are sure you may have heard, but Sierra Nevada is involved in a voluntary recall of some of its bottle packages. The brewery detected a very limited number of bottles with a flaw that may result in loss of carbonation and a small piece of glass to break off and possibly fall into the bottle. Because of this Sierra Nevada has decided to take the precaution and recall effected product from the market to ensure the safety of its consumers Unfortunately, this means we have had to pull both of our fantastic new beers out of the market. Sidecar Orange Pale Ale and Tropical Torpedo IPA are both fruit forward and hoppy, and will be available again soon. Keep your eyes out for them when they return. For more information regarding this recall please visit http://sierranevada.com/qualitymatters
Miller High Life is an iconic brand with more than 100 years of history. It represents how American lagers are meant to be. Over 150 years ago, a young brewer named Frederick Miller came to America equipped with German brewing know-how and a dream of bringing quality beer to the masses. In 1903, his dream was realized with Miller High Life. The iconic Girl in the Moon logo gave us a face, and a lasting tagline captured our distinctive liquid- "The Champagne of Bottle Beer." Brewed with yeast that was brought over from Germany, light stable Galena Hops from the Pacific Northwest and a select combination of malted barley has made Miller High Life a favorite since the beginning!
The Champagne of Beer is perfect for all of your holiday gatherings!
It’s the Holiday Season in Wisconsin, perfect for some beer to warm your belly when you come in from the snowy wonderland that s our state. We at Frank Beer suggest picking up Sierra Celebration and Anchor Christmas Ale.
The 2016 Anchor Christmas Ale is a deep mahogany brown with a creamy, tan head and boasts aromas of fruitcake, molasses, and fresh cut wood. The beer tastes of a roasted caramel malt, with notes of spiced chocolate and nuts with a rich, smooth, velvety mouthfeel. Every year the Anchor brewers look forward to formulating a new Christmas Ale recipe and tasting the fruits of their labors. For more information on Anchor Christmas Ale visit www.anchorbrewing.com.
Sierra Nevada Celebration Ale represents a time honored tradition of brewing a special beer for the holiday season. There are generous portions of barley malts and fine whole hops of several varieties, creating a brew with a full, rich and hearty character. For more information on Celebration Ale visit www.sierranevada.com
Beer for Breakfast is Dogfish Head's new winter seasonal coming in at 7.4% ABV. It will be the first seasonal to be available in 6 packs. It is a stout tricked out with all sorts of breakfast ingredients including Guatemalan Antigua cold press coffee, Maple syrup harvested from Western Massachusetts and for the quintessential Delaware breakfast touch - Rapa Scrapple and their secret blend of spices. 2-row Applewood smoked barley, Kiln Coffee malt, Flaked oats, Roasted barley, Caramel malt along with additions of Molasses, Milk Sugars (lactose), Brown Sugar, Roasted Chicory lay the foundation for this malty, breakfast-themed concoction. Enjoy huge notes of coffee in the nose and savory layers in the flavor. Beer for Breakfast will be available November - December. For more information visit www.dogfish.com