Introducing Arizona SunRise Hard Seltzer

Introducing Arizona SunRise Hard Seltzer, the newest Hard Seltzer to hit the market. It’s Hard Seltzer with a splash of real fruit! Brought to you by Heineken USA, SunRise offers strong appeal across all consumer segments including Multicultural drinkers. Great taste because it’s made with REAL FRUIT. Most of the current Hard Seltzers on the market are clear, natural ingredients are important to Hard Seltzer shoppers. 30% review labels and ingredients and 15% are more likely to seek natural products vs the average beer shopper.

Tastes like real fruit….because there’s a splash of real fruit in it!

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Introducing the New Gold Standard

Introducing the New Truly Iced Tea Hard Seltzer. Refreshing hard seltzer meets real brewed tea and fruit flavor for a drink that’s liquid gold. With only 100 calories, 1 g of sugar, 2 g of carbs and gluten free – this is a refreshing hard seltzer you can feel good about drinking. Part hard seltzer, part real brewed iced tea, all new flavor makes Truly Iced Tea Hard Seltzer a uniquely delicious and flavorful drink! The fresh, upfront fruit flavor is perfectly balanced with subtle sweetness and earthy black tea notes, delivering a crisp, refreshing finish. The lineup includes – Lemon Tea, Strawberry Tea, Raspberry Tea and Peach Tea. Look for these striking gold cans coming to a store near you very, very soon!

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Taste Liquid Gold

Food & Beer Pairings

Beer and food have been enjoyed together for as long as beer has been around. This grain-based beverage makes it a food in and of itself, and the huge range of flavors, aromas and textures makes it a perfect match with nearly any kind of food. We have some suggestions on how you can easily match beers and foods that enhance one another.

For great beer and food pairings, several things must be considered. Below are some of the more important things to keep in mind:

- Contrast: To make an ideal pairing by contrast, you want to pick either a beer or a dish that has strong, dominant flavor, such as sweet, rich, or oily.
- Complement: Complementing flavors is the simplest way to make a delicious food and beer pairing. Match rich foods with beers that have a heavy, rich flavor, like stouts or porters.
- Cleanse: You can always use beer as a palate cleanser. This type of beer pairing is idea for dishes that have strong overpowering flavors.
- Avoid Overpowering Flavors: Keep in mind the levels of flavor in your food and beer. Some rich and flavorful beers can overpower certain types of foods.

Below is a guide you can reference to get an idea for beer and food pairings, these are general pairing suggestions. You can always create your own new and unique beer and food pairing.

- Light lagers: Spicy food, burgers, salads
- Wheat beers: Spicy food and fruity desserts
- India pale ales (IPAs): Steak, barbecue, and Mexican food
- Amber ales: Pizza, fried food, smoked pork
- Dark lagers: Pizza, burgers, hearty stews
- Brown ales: Sausage, sushi, fish
- Porters: Seafood, coffee-flavored desserts, game meats
- Stouts: Chocolate desserts, shellfish, Mexican food
For more Beer & Food pairing ideas, check out this Beer & Food Pairing Chart from The Brewers Association.

Beer & Food Pairing Chart

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INTRODUCING COORS SELTZER

A seltzer with a mission. A hard seltzer to stand for something bigger than itself and give consumers an easy way to give back to their environment.

A hard seltzer made with a mission to taste good and do good. Coors Seltzer is a hard seltzer rooted in a higher purpose to give back, making it easy for consumers to have positive impact on the world. Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people.

Coors Seltzer is a hard seltzer rooted in a social purpose to give back – making it easy for consumers to make a positive impact.

With each 12 pack of Coors Seltzer purchased, Molson Coors is committed to restoring 500 gallons of clean water to America’s rivers. Molson Coors is going to do this by donating $1 per case to Change the Course and their river initiatives. They project that in 1 year they will restore 1 Billion gallons of river water.

Research shows us that consumers are looking for companies like us to take a stand on social, cultural environmental and political issues that they care about and 91% of consumers are likely to switch to a brand that supports a good cause if the opportunity presents itself.

Generation Z, those consumers who are ages 21-24, and new to the legal drinking age, are specifically looking for brands that are making a positive impact.

Research shows that 85% of them expect businesses to have a positive impact on society and the environment.

And they, themselves, feel a responsibility to make a change and do their part to protect the environment. The good thing is, they are looking for brands to help them make that impact and they are making purchasing choices with that in mind.

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Welcome Eagle Park Brewing Co.

Eagle Park Brewing Company was founded by two brothers, Max & Jack Borgardt. Two brothers who love writing music and playing in a band together. Two brothers who absolutely love drinking beer together. Two brothers who started brewing in their garage.

If you respect beer as much as these two brothers do, then you’ve heard a lot of stories. A good story is the key ingredient to good beer. Eagle Park Brewing Company has been in the beer business since they tasted (legally, of course) the sweet, marvelous beverage that’s made from malted grain. They know the craft beer industry and they prove dedication and commitment to the consumer and the craft beer community through every pour, every toast and every taste.

We’re excited to welcome Eagle Park Brewing Company to our line of brews, for limited sales we will have both SET LIST IPA & LOOP STATION GOLDEN ALE available in our market. LOOP STATION GOLDEN ALE is brewed with hints of Agave Nectar, Lime Peel and Sea Salt, this refreshingly addictive beer is sure to be your jam! SET LIST IPA is brewed to get your through your set in one piece, SET LIST IPA has a hop forward flavor profile of citrus, tropical fruit and hints of pine.

As the boys at Eagle Park increase production over the next few weeks, we will be able to supply more and more retailers with these two delicious brews.

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SUFFERFEST #WILLSWEATFORBEER

WHO IS SUFFERFEST?
Sufferfest Beer Company is a woman founded certified B Corporation who crafts beer inspired by those who aspire to live healthy, active lifestyles. We are the pioneer of purpose-brewed craft light beer made with exotic ingredients that add flavor complexity. Our flagship beer, Repeat, is a 95-cal, 5 carb Kolsch with added bee pollen. Other ground breaking, finish lines beers include a 135-cal, coffee and coconut water stout, and a refreshing 175-cal pale ale with sea salt and black currant.

WHAT IS SUFFERFEST ALL ABOUT?
Sufferfest Beer Company is craft beer reimagined. It celebrates active, healthy, and passionate humans with consciously crafted beers that all feature something special and generally have reduced calories, carbs and gluten. Inspired by strong women, athletes and adventurers, our beers are purpose-brewed for those who go the extra mile, and those who aspire to be like them, to celebrate those finish line moments.

THE WHY?
Sufferfest was founded to satisfy the need for the perfect finish line beer —something that spoke to active and healthy consumers who cared about what they put into their bodies. At a time where “better for you” food options are crowding the shelves, the “functional beverage” category continues to lead as the fastest growing sub-category. We soon learned that there was an even larger audience who aspired to reach their own finish lines and that our decidedly different recipes and refreshing taste profiles gave them a smarter, more refreshing alternative to domestic light beer and higher alcohol craft options.

#WILLSWEATFORBEER
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Titletown Brewing Company Honored at NBWA Convention

Las Vegas, Nev. – The National Beer Wholesalers Association (NBWA), which represents America’s 3,000 independent beer distributors across the country, is pleased to present the NBWA Brewer Partner Marketing Innovation Award to Titletown Brewing Company of Green Bay, Wisc. Now in its third year, the Brewer Partner awards recognize brewers for building strong partnerships, providing valuable education and growing their brands through supportive partnerships with beer distributors.

“It’s great to see the relationships Titletown Brewing Company has built with its distributors,” said NBWA President & CEO Craig Purser. “Together, Titletown is no longer just a cozy little spot to have a beer in Green Bay. This brewer is doing some really innovative things and making pretty big waves throughout Wisconsin.”

Titletown Brewing Co. recently changed to a brewery with statewide capabilities after 20 years as an 1,800 barrel per year brewpub. Since making the conversion two and one-half years ago, it now produces 7,500 barrels per year.

Its primary focus was on growing its brand in local markets once it entered distribution. Sponsorships of local farmers’ markets, festivals and tap takeovers resulted in going from zero to more than 30,000 cases of distributed beer in Titletown’s first two years in Green Bay.

The combination of rapid statewide growth through distributors, renovation of old historic buildings in Green Bay and rebranding led to Titletown Brewing Co. winning the Best Brewpub in America, not one year but two, from the USA Today's People Choice Awards.

“The selection of a network and development of a distribution strategy was a challenging process,” said Jim Kratowicz, CEO of Titletown Brewing Company. “We have a great product, a great brand story and tremendous upside; however, we would not be where we are today without the advice, guidance and partnership of our distributors.”

Bell’s Brewery of Kalamazoo, Mich., was honored as NBWA’s 2017 Brewer Partner of the Year and Catawba Brewing Company of Morganton, N.C., was recognized with the Brewer Partner Sales Execution Award. The awards were announced during NBWA’s 80th Annual Convention and Trade Show at Caesar’s Palace in Las Vegas, Nev.

Help Us Fight Childhood Cancer!

The Halloween season is upon us and with that brings our St. Jude Halloween Promotion! Each year Frank Beer, Coors Light and St. Jude Children’s Research Hospital team up to raise money to fight childhood cancer. The program began in 1992 when St. Jude introduced the “Cool Ghoul” pinup to local Coors Brewing Distributors. In its first year the program raised $174,000. Since then MillerCoors distributors, together have raised over $95 million! Frank Beer is proud to have contributed to that total, and we look forward to helping grow that amount this year.

All money raised through this program goes directly to St. Jude and the families they serve. Families NEVER receive a bill from St. Jude for treatment, travel, housing or food because all they should worry about is helping their child live. It is because of programs like ours that this continues to be possible. Ask your Frank Beer Rep. how you can participate today! For more information on St. Jude Children’s Research Hospital visit www.stjude.org
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It's All About the Glass!

Did you know that 62% of consumers prefer bars/restaurants that serve beer in the proper glass? Why? Because the proper glass leads to a more enjoyable drinking experience for the customer! Glassware improves beer senses by allowing the drinker to see and smell the beer, as well as impacting the flavor and consumption of the beer. The shape of the glass directs the flavors to the general receptor areas, while pouring a beer with a foam collar releases carbonation in the beer, impacting the taste.

Making sure you are using the right glass for the right style of beer is very important. 39% of consumers will pay more for style appropriate glassware and 75% of consumers believe beer is better when consumed from a glass versus a bottle.

Glassware comes in many shapes and sizes. Currently, Miller Lite, Coors Light and Blue Moon glassware is being offered in 22oz Signature glasses. Why use 22oz glassware? When consumers are given a trade up option retail volume has been shown to increase by 11% and they will remain in the establishment 19 minutes longer! Ask your Frank Beer Rep. for more insights on proper glassware and let them know you would like to feature 22oz glassware for your next Happy Hour!
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Dogfish Head Now Available In Cans!

With 17% of craft beer being sold in cans, it’s no surprise that we are seeing more and more brands becoming available in them. Consumers are looking for portability and a can allows them to enjoy their favorite craft beer at festivals, tailgates and golf courses where glass bottles are not allowed.

Dogfish Head is the most recent brewery to begin offering their brews in cans. You can now find Flesh and Blood IPA in 12oz 6 packs, 60 Minute IPA in 12oz 12 packs and Seaquench Ale in 12oz 6 packs. For more information about anything Dogfish Head visit their website at www.dogfish.com
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