The start of Celebration season is a festive event. First brewed in the winter of 1981, Celebration IPA is one of the earliest examples of an American-style IPA and one of the few hop-forward holiday beers. Each year Sierra Nevada Brewing Co. uses only the first fresh hops of the growing season to create a complex and robust ale. Famous for its intense citrus and pine aromas, balanced delicately against rich, malt sweetness to shape this wintertime classic. Celebration is bold and intense, featuring Cascade, Centennial and Chinook hops—honoring everything at Sierra Nevada.
Bitterness Units: 65
Color: Red Amber
WHO IS SUFFERFEST?
Sufferfest Beer Company is a woman founded certified B Corporation who crafts beer inspired by those who aspire to live healthy, active lifestyles. We are the pioneer of purpose-brewed craft light beer made with exotic ingredients that add flavor complexity. Our flagship beer, Repeat, is a 95-cal, 5 carb Kolsch with added bee pollen. Other ground breaking, finish lines beers include a 135-cal, coffee and coconut water stout, and a refreshing 175-cal pale ale with sea salt and black currant.
WHAT IS SUFFERFEST ALL ABOUT?
Sufferfest Beer Company is craft beer reimagined. It celebrates active, healthy, and passionate humans with consciously crafted beers that all feature something special and generally have reduced calories, carbs and gluten. Inspired by strong women, athletes and adventurers, our beers are purpose-brewed for those who go the extra mile, and those who aspire to be like them, to celebrate those finish line moments.
Sufferfest was founded to satisfy the need for the perfect finish line beer —something that spoke to active and healthy consumers who cared about what they put into their bodies. At a time where “better for you” food options are crowding the shelves, the “functional beverage” category continues to lead as the fastest growing sub-category. We soon learned that there was an even larger audience who aspired to reach their own finish lines and that our decidedly different recipes and refreshing taste profiles gave them a smarter, more refreshing alternative to domestic light beer and higher alcohol craft options.
186TH Oktoberfest in 2019
(21 September - 6 October 2019)
What is Oktoberfest?
It began with the Royal Wedding on 12 October 1810.
Oktoberfest was first celebrated in Munich, Germany. The original celebration in 1810 was in honor of the nuptials of Crown Prince Ludwig, later to become King Ludwig I, and Therese of Saxony-Hildburghausen on 12 October 1810. The citizens of Munich were invited to attend the festivities. The festivities continued annually to commemorate the anniversary and Oktoberfest was born.
Oktoberfest - In September?
Oktoberfest traditionally starts in the third weekend in September and ends the first Sunday of October to allow for longer days of sunlight and better weather conditions. Starting in 1950, the traditional Oktoberfest began with a twelve-gun salute and the tapping of the first keg at Noon on the opening day. The Mayor of Munich taps the keg and yells “O’zapft is!” or “It’s tapped!” in Bavarian.
Oktoberfest - In Wisconsin?
Compelled to leave their homeland due to crop failures and periodic epidemics, German immigrants settled the rich prairies and wooded lands of Wisconsin. The abundant farmland and similar climate to their motherland attracted many German settlers to Wisconsin. Today, the German heritage makes up 43.9% of the population in Wisconsin. That means in Wisconsin, we KNOW how to celebrate Oktoberfest the right way. So, grab one of our Oktoberfest beers and join in the celebration!
At the beach, at the park, on the boat, or in your own backyard. Enjoy your favorites in the convenience of a can!
With a refreshing, smooth taste balanced between heavier European imports and lighter domestic beer, Corona is an even-keeled cerveza with fruity-honey aromas and a touch of malt. The flavor is crisp, clean and well balanced between hops and malt, a superior taste profile from superior ingredients.
Corona Light is a pilsner-style lager with a uniquely refreshing taste—brewed for outstanding light flavor with a crisp, clean finish. Corona Light’s naturally easy-drinking style makes it perfect for pairing with spicy and citrus-infused dishes
With its well-balanced taste and light hop character with a crisp, lean finish, Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style lager delivers a crisp, refreshing taste.
Mighty hop character and just 95 calories … that can’t be possible. Oh, but it is! After a year of R&D and months of fine-tuning what seemed to be unimaginable, Slightly Mighty is finally here! This true indie craft beer has all the character of a world class IPA, but with only 95 calories, 3.6g carbs, 1g protein and 0g fat per 12oz serving. Seriously.
But how? Digging deep into our culinary roots, we found our answer in an ancient Chinese delicacy - monk fruit. Sweeter than sugar per ounce, monk fruit amplifies the body and complexity of the beer, yet contains no calories. Whereas most IPAs start with a formidable malt bill to balance hoppy bitterness with malty sweetness, Slightly Mighty goes about it a different way – all through the magic of monk fruit. Most light beers are watery and lack body, but with Slightly Mighty, the monk fruit essentially acts as the beer’s skeleton, on which mighty hop muscle and flavor can be built. It allows us to reduce the malt bill and avoid any unnecessary unfermentable sugars, and consequently deliver a beer that is lower in calories and carbs, and perfectly balanced.
The result is a hazy gold lo-cal IPA that throws tropical notes of pineapple, coconut, mango and citrus, all while delivering an aromatic hoppiness that makes it oh-so drinkable. Brewed with ‘lo-cal’ly grown malted barley, Slightly Mighty is dynamic and crisp with a refreshing hop profile.
A filtered beer crafted with clover honey balanced by a hint of citrus. Pairs perfectly with grilled summer fare such as marinated chicken or port with honey mustard sauce.
2010 Gold Medal winner at the Great American Beer Festival
Raised Grain Brewing Co. was born when two local doctors with a passion for homebrewing met a former professional cyclist and local entrepreneur over some beers, of course. They were drinking a unique red IIPA that the doctors had brewed as a compromise to an argument that they had over which country, Belgium or Scotland, made better beer. They were so impressed by the beer that they decided they needed to open a brewery to share it with the world. A little over a year from that night, the doors to our brewery and taproom opened in Waukesha, WI. Oh, and that red IIPA that inspired them to open the brewery became what is now known as Paradocs Red, the Gold medal winner at the 2016 Great American Beer Festival.
Boldly Brewed Beer is the driving force behind everything that our Doctor Brewers create. From our Kilted Kolsch to our Black Walnut Belgian Imperial Stout, you will find flavor packed into each sip of every Raised Grain beer, as each one is an embodiment of the passion that our brewers have for the craft.
Now available in Cans:
• Naked Threesome India Pale Ale
• Take ‘er Easy Suburban Pale Ale
• Paradocs Red Imperial Red India Pale Ale
• Summer Vice Hefeweizen
Miller Lite has released a new package this spring, 12oz Slim Cans. The brand sees a huge opportunity with this package. Slim Cans have seen 30% growth year to date among younger legal drinking age consumers. In January 2018, Diet Coke launched 8pk-12oz Slim Cans as an incremental pack to target Millennial consumers. Since this introduction, Diet Coke has seen a + 1.0 trend change, with Slim Cans offsetting base declines.
The Miller Lite Slim Cans will be available at the end of March and will be an ongoing package for the brand. If you would like more information ask your Frank Beer Representative today!
This month we are excited to announce our partnership with Crook & Marker. Crook & Marker is the newest Hard Seltzer to hit the market, but it’s not like any of the other seltzers you’ve seen on the shelves. It is the only spiked and sparkling beverage of its kind: zero sugar, made with organic alcohol and overflowing with bold refreshing flavors. It also contains less than 1g net carbs, is sweetened from natural sources, is naturally gluten-free, non-GMO and vegan plus it contains no artificial flavors and sweeteners. Zero never tasted so good!
Crook & Marker is available in the following 6/4 cans of Black Cherry, Blackberry Lime, Coconut Pineapple, Grapefruit, Mango, Peach, Strawberry, and Tangerine. Also available are two variety packs in 3/8 cans. The Red Variety pack contains Tangerine, Black Cherry, Grapefruit and Blackberry Lime flavors. While the Blue Variety pack contains Peach, Coconut Pineapple, Mango, Strawberry Lemon, and Peach.
For more information visit https://www.crookandmarker.com/
The hard seltzer category is on fire this year with sales up over 400% from 2017. Henry’s Hard Sparkling is no exception, exceeding all sales goals. When originally released this product was only available in glass bottles. However, those bottles will now be replaced with slim cans. This change makes them the perfect drink for all of your outdoor activities this summer.
The Henry’s Hard Sparkling new slim can has the lowest calorie (88/serving) and sugar count (0/serving) than other hard sparking water brands. Variety packs are available in 12 packs while both the Lemon Lime and Passion Fruit are available in 6 packs. For more information please visit https://www.henryshardsparkling.com