La Crosse Beverage understands that a successful retail relationship relies on the distributors ability to provide first-class customer service, timely deliverables, and top-quality merchandise. From our perspective, your needs are our top priority and we strive to meet your expectations day in and day out.

Our detailed portfolio includes an array of the world’s best beer brands including a variety of selections from right here in Wisconsin. We are confident that the power of our portfolio will not only appeal to a larger customer base but will also continue to provide your current customers with the brands they have come to know and enjoy.

When it comes down to it, La Crosse Beverage wants to be your true adult beverage partner. Let us prove to you how our resources and on-going commitment to exceptional service will lead to a long-lasting and fruitful partnership. To learn more about partnering with La Crosse Beverage, contact us.

Automated electronic payment processing Form

La Crosse Beverage now offers automated electronic payment processing through Fintech. This service is offered at no charge to our customers. It eliminates payment by cash, check or money order; and speeds up the entire delivery process.
Click here to complete your quick and easy online enrollment form.

New Account set up Form

Licensed retailers who would like to establish an account with Frank Beverage Group should complete and submit the attached new account application. Once received, we will assign a sales representative who can meet with you to discuss partnering with Frank Beverage Group to select the best brands to help your business grow.

Completed forms can be faxed to 608-783-0377 or emailed to