Capital Brewery was founded in 1984, and brewed their first batch of beer, a pilsner, in the spring of 1986 and was founded to brew traditional German style lager beer in America. It has branched out to include American style ales, barrel aged beers, and several distinct IPA’s. Capital Amber (the largest seller) has been available in cans since 1999.
Capital is committed to sustainability and installed solar electric panels in April of 2014. Spent grain is provided to feed cattle raised by an area farmer. The Capital Brewery Bike Club was formed in 2009 and now over 100 riders meet regularly at the Brewery every Tuesday and Thursday when the weather is pleasant.

La Crosse Beverage is excited to take on the responsibility for bringing Capital's beer into the La Crosse area.


La Crosse Beverage Employee Recognized in National Spotlight Program


Wisconsin beer distribution company La Crosse Beverage, LLC is pleased to announce that Patrick Kearns has been recognized in the National Beer Wholesalers Association (NBWA) Employee Spotlight Program. Now a special events and draft technician, Kearns has worked for the company for five years, having started as a merchandiser.

America’s 3,300 independent beer distribution facilities employ 130,000 men and women in communities across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements.

“It is often noted that many beer distribution companies are family-owned and -operated, and many of these businesses operate as an extended ‘family,’ with employees who have worked in the business for years,” said NBWA President & CEO Craig Purser. “NBWA’s Employee Spotlight Program recognizes these standout employees who are the face of the American beer industry in their communities.”

General Sales Manager Dan Graziano said, “Patrick Kearns has been a team player since his very first day here at La Crosse Beverage. He has worked as a merchandiser and driver, and he is now part of our draft team.”

“As our special events and draft technician, Patrick has excelled in learning new skills and taking those out into the market,” Graziano continued. “His passion for beer is prevalent, and he is dedicated to taking that knowledge to the consumer.”

Graziano added, “We at La Crosse Beverage are grateful to have someone with so much beer passion on our team and dedication to this company. Patrick’s can-do attitude sets the bar high for his fellow co-workers, and we appreciate all he has to contribute.”

La Crosse Beverage Receives Patriot Award


In November of 2015, Ron Bores and Nick Muller were awarded the “Patriot Award” through being nominated by Nathan Schuelke, a former driver for La Crosse Beverage. We are very proud to acknowledge these two distinguished employees. Ron Bores, Operations Manager, and Nick Muller, Driver Supervisor, for their contribution and efforts in assisting military personal working at La Crosse Beverage. These outstanding role models have been recognized not only by their peers but fellow employees for their hard work and dedication in accommodating the needs of Citizen Soldiers in their Guard or Reserve duties with the United States Armed Forces.

The “Patriot Award” is a reflection of the efforts made by employers to support Citizen Warriors through various measures. In this particular case, Nick being a veteran of the United States Air Force Reserve (8 years), was able to accommodate to Nathans military training, combat reading exercises, and requirements for updating possible deployment essentials shortly after being hired. Ron, acting as the Operations Manager was able to make certain that Nathan would be able to adhere to the demands from both the State and Federal Government. Ron and Nick both have continued to provide outstanding patriotic support and cooperation with their employees. We congratulate you both on receiving the “Patriot Award”!