We service over 1000 local accounts on the West Coast of Wisconsin out of our state of the art distribution facility.

A successful business is about more than just the bottom line. It’s also about building and maintaining relationships with employees, customers, and suppliers together in a harmonious network. With a strong dedication to customer service, plus the quality and selection of brands in its portfolio, La Crosse Beverage has quickly become a go-to resource for customers. That’s what sets La Crosse Beverage apart. Established in 1998 after a merger between City Sales and La Crosse Distributing Company, La Crosse Beverage quickly established itself in the industry as an innovator and trendsetter. The La Crosse Beverage Team prides themselves on their family-owned background, dedication to customer service, and quality and selection of the brands in its portfolio.

A successful past, a promising future.

La Crosse Beverage believes the success of a company is based on the premise of delivering what is important – timely service, quality products and a genuine dedication to customer needs. La Crosse Beverage has built and maintained lasting relationships through the principles of commitment, integrity, quality products and quality service. Now the company is spearheading the future of distribution, remembering the very principles that initially made them successful and combining them with vast market knowledge, wisdom and effective leadership.