ZOA, the fast-growing energy drink backed by the one of the biggest movie stars in the world, is debuting a new look in 2023, a dramatic rebrand that includes brightly colored 12-ounce slim cans and two new flavors: Cherry Limeade and Strawberry Watermelon.
The move to colorful, 12-ounce slim cans is driven by consumer insights and represents another step in ZOA’s efforts to reach more consumers.
Transitioning into 12-ounce slim cans is a play to broaden Zoa’s consumer base, the package size “dominates: 12-ounce is where the business is.”.
The new can identity features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce. Each 12 oz serving features 160mg of natural caffeine and 90mg of Vitamin C (100% DV), offering consumers more ‘good-for-you’ energy than ever before. ZOA and ZOA+ pre-workout supplement offers unmatched hydration, immunity support and antioxidants, and a B-vitamin energy blend.
“ZOA was founded to positively energize the world, giving people the better-for-you boost they need to get more out of their lives,” says Dany Garcia, Co-Founder and Chief Visionary Officer. “ZOA proved to be one of the fastest growing energy drinks of 2022 surpassing our expectations of how quickly we could have an impact in this very competitive category. This campaign isn’t just about ZOA’s new look and feel, it’s about enhancing our deliverables to our ZOA consumer and setting the pace for what’s next.”