Founded in 1934 by Ezra Frank directly following the end of prohibition, the Frank Liquor Company has been a major distributor in south central and southwest Wisconsin through four generations of family ownership. With values derived from decades of involvement in the Madison and La Crosse communities, our professional staff has always placed a premium on quality, compassionate service. Today more than 200 people are responsible for the successes of Frank Liquor. From Marketing to Accounting, Sales to Warehouse personnel, every division is dedicated to customer service and building our brands.
We go the extra mile every time to bring you what you need. Our professional staff offers peerless service:
- 90% of the wine managers at Frank Liquor are “Certified Specialists of Wine”, and many of the salespeople have also passed this rigorous exam.
- 100% of the liquor managers and the majority of the liquor salespeople are “Certified Specialists of Spirits”.
Major spirits suppliers:
- Beam Suntory
- Central Standard Craft Distillery
- Chopin Imports
- Dancing Goat Distillery
- Diageo
- Driftless Glen
- Heaven Hill Distillers
- J. Henry & Sons
- Louisville Distilling
- Luxco
- Mast-Jägermeister
- Moet-Hennessy USA
- Old Sugar Distillery
- Ole Smoky Distillery
- Patron Spirits
- Pernod Ricard USA
- Proximo Spirits
- Richway Spirits
- Sazerac
- Stoli Group USA
Major wine suppliers:
- Constellation Brands
- Door Peninsula Winery
- Jackson Family Wines
- Moet Hennessy
- Palm Bay International
- Pernod Ricard USA
- Ste. Michelle Wine Estates
- The Wine Group
- Trinchero Family Estates
Major non-alcoholic suppliers:
- American Beverage Marketers
- Fever Tree
- Gary's Premium Cocktails
- Jimmy Luv's Bloody Mary Mix
- Zing Zang
