Small Brewery Sunday

2021 —Small Brewery Sunday, a holiday for beer lovers to show their support of local breweries on the Sunday after Thanksgiving, returns on Nov. 28.

Celebrate and Support America’s Small and Independent Brewers

Small Brewery Sunday is a day we make a point to support our local taprooms and brewpubs with our dollars. Because these small businesses can’t do it alone. They need us to step up and order a pint, fill a growler, and stock the fridge. Let’s heed their call! Inside, outside, or curbside … join us in supporting these main street businesses that give our hometowns their unique flavor.
In addition to a busy holiday shopping period, it is critical for consumers to support small businesses like craft breweries, and the impact breweries have on local economies. More than two-thirds of Americans live within 10 miles of a brewery, and in July 2021, the number of U.S. craft breweries reached an all-time high of 8,848 breweries nationwide. Despite the challenges brewers have faced since early 2020, small and independent breweries contributed $62.1 billion to the U.S. economy last year and provided more than 400,000 jobs, with nearly 14,000 directly at breweries and brewpubs.

“Small and independent brewers have proven to be incredibly resilient, and they’ve approached recent hardships as opportunities for innovation. When faced with new challenges, they found ways to pivot their business models to continue serving their local communities and loyal customers. With the return of on-premise visits and new breweries continuing to open, we’re confident in the recovery and future growth of the craft brewing industry,” said Bob Pease, president and CEO, Brewers Association. “This Small Brewery Sunday, we pledge our continued support and celebrate our strong and thriving community of small brewers and beer lovers.”

“We are encouraged to see Americans continuing to make conscious efforts to support small and locally owned businesses, and what better place to gather with family and friends this Thanksgiving weekend than at your local craft brewery?” said Ann Obenchain, marketing and communications director, Brewers Association. “Whether inside, outside, or curbside, we look forward to celebrating the brewing community while supporting local economies this holiday season.”