Celebrate American’s “Native Spirit” on National Bourbon Day – June 14th with Barmen 1873 Bourbon the first ever bourbon by Coors Whiskey Co. With a nod to the year the Coors brewing legacy began (1873) Barmen is a 92-proof blend of straight bourbon whiskeys bottled in Bardstown, KY. Proofed with Kentucky water, Barmen delivers a complex flavor profile of caramel, vanilla, grilled peach, raisin, apple, traces of coffee and dark chocolate and even hints of dill and mint. It finishes with notes of ginger, cinnamon, and baking spice. The bourbon pays tribute to the Coors family’s long history of delivering quality beverages.
The brand found that nearly 30 percent of Banquet drinkers also drink whiskey and nearly 15 percent of those drinkers sip on bourbon. This gives the brand the great opportunity to connect two unique brands that represent the Coors legacy. Consumers are looking for flavor and quality and Banquet and Barmen together make the perfect pair.