Miller Lite has released a new package this spring, 12oz Slim Cans. The brand sees a huge opportunity with this package. Slim Cans have seen 30% growth year to date among younger legal drinking age consumers. In January 2018, Diet Coke launched 8pk-12oz Slim Cans as an incremental pack to target Millennial consumers. Since this introduction, Diet Coke has seen a + 1.0 trend change, with Slim Cans offsetting base declines.
The Miller Lite Slim Cans will be available at the end of March and will be an ongoing package for the brand. If you would like more information ask your Frank Beer Representative today!