Las Vegas, Nev. – The National Beer Wholesalers Association (NBWA), which represents America’s 3,000 independent beer distributors across the country, is pleased to present the NBWA Brewer Partner Marketing Innovation Award to Titletown Brewing Company of Green Bay, Wisc. Now in its third year, the Brewer Partner awards recognize brewers for building strong partnerships, providing valuable education and growing their brands through supportive partnerships with beer distributors.
“It’s great to see the relationships Titletown Brewing Company has built with its distributors,” said NBWA President & CEO Craig Purser. “Together, Titletown is no longer just a cozy little spot to have a beer in Green Bay. This brewer is doing some really innovative things and making pretty big waves throughout Wisconsin.”
Titletown Brewing Co. recently changed to a brewery with statewide capabilities after 20 years as an 1,800 barrel per year brewpub. Since making the conversion two and one-half years ago, it now produces 7,500 barrels per year.
Its primary focus was on growing its brand in local markets once it entered distribution. Sponsorships of local farmers’ markets, festivals and tap takeovers resulted in going from zero to more than 30,000 cases of distributed beer in Titletown’s first two years in Green Bay.
The combination of rapid statewide growth through distributors, renovation of old historic buildings in Green Bay and rebranding led to Titletown Brewing Co. winning the Best Brewpub in America, not one year but two, from the USA Today's People Choice Awards.
“The selection of a network and development of a distribution strategy was a challenging process,” said Jim Kratowicz, CEO of Titletown Brewing Company. “We have a great product, a great brand story and tremendous upside; however, we would not be where we are today without the advice, guidance and partnership of our distributors.”
Bell’s Brewery of Kalamazoo, Mich., was honored as NBWA’s 2017 Brewer Partner of the Year and Catawba Brewing Company of Morganton, N.C., was recognized with the Brewer Partner Sales Execution Award. The awards were announced during NBWA’s 80th Annual Convention and Trade Show at Caesar’s Palace in Las Vegas, Nev.
Jägermeister really needs no introduction, nearly anyone who has been to the bar lately knows what it represents. It's a popular shot, maybe one of the most popular shots of the season, but what other great drinks can be made with it? From the clubs of Berlin to the mixology bars of New York, Jägermeister enthusiasts have found plenty of unique ways to unlock the bold flavors in our elixir. Rewrite the rulebook at your next party with these future classics, perfect for everyone from the ice-cold purist to the most daring trailblazers of taste.
The Halloween season is upon us and with that brings our St. Jude Halloween Promotion! Each year Frank Beer, Coors Light and St. Jude Children’s Research Hospital team up to raise money to fight childhood cancer. The program began in 1992 when St. Jude introduced the “Cool Ghoul” pinup to local Coors Brewing Distributors. In its first year the program raised $174,000. Since then MillerCoors distributors, together have raised over $95 million! Frank Beer is proud to have contributed to that total, and we look forward to helping grow that amount this year.
All money raised through this program goes directly to St. Jude and the families they serve. Families NEVER receive a bill from St. Jude for treatment, travel, housing or food because all they should worry about is helping their child live. It is because of programs like ours that this continues to be possible. Ask your Frank Beer Rep. how you can participate today! For more information on St. Jude Children’s Research Hospital visit www.stjude.org
There are a lot of urban legends circulating about Red Cat, and on behalf of everyone at Hazlitt Vineyards, we’d like to take this opportunity to set the record straight.
They’re all true.
See, when the Red Cat comes out to play, things get interesting. There are more smiles and laughs (lots more laughs), more crazy toasts and more of the kinds of things that become part of the stories you’ll never tell your grandkids.
There are also more off-key karaoke performances, but you can’t blame that on us.
One urban legend we can confirm has to do with the history of Red Cat. Before he founded the vineyard, Jerry Hazlitt used to make wine at home for family and friends using the New York-native Red Catawba grapes. Jerry’s sons, renowned for their gracious hospitality, “borrowed” some of Dad’s grape juice and hosted a waterfront bash, complete with a bonfire and homemade hot tub. Historians note that as more Red Cat was consumed, less apparel was worn in the hot tub. This is how HHJ—the original hot tub wine—was born.
Why is Red Cat the best original sweet red wine? It’s high quality, locally grown, and of course it tastes delicious!
Check out Red Cat's website for recipes and more information about its products.
Watch the creators of Aviation Gin tell its story
Learn about the process of making Aviation Gin
Check out Aviation Gin's website for cocktail recipes and more information about its products.
Veuve Clicquot Yellow Label Brut has been the symbol of the House since 1772. A perfect balance between power and finesse, its complexity comes from the predominant presence of Pinot Noir and Reserve Wines. It showcases our superb vineyards and the consistent style of our House
Grapes from as many as 50 to 60 different Crus are used for the blending of Yellow Label. The predominance of Pinot Noir provides the core structure of Clicquot, while a touch of Meunier rounds out the blend. Chardonnay adds the elegance and finesse essential to a perfectly balanced wine.
For more about Veuve Clicquot
Driftless Glen Distillery is a craft distillery located in Baraboo, WI. Our spirits are made on the idea of quality rather than cutting costs. All the bottling, labels, and spirits themselves have been perfected through years of work. We have a full range of products including vodka, gin, moonshine, brandy and whiskey. We are producing a total of 2,000 barrels of bourbon and rye whiskey a year. Baraboo is the perfect location to distill our spirits, from the great filtration the sandy soil creates for our water to the early morning fog creating humidity for our barrels.
For more about Driftless Glen and their products and recipes: Driftless Glen
White Claw Hard Seltzer is the hottest product of the summer. Hard seltzer waters are one of the newest beverage categories – crafted with one of the cleanest alcohol bases possible and gluten-free. To keep it pure, no crystalline fructose, dietary fiber, or preservatives are added. Only natural flavors are added, nothing artificial. White Claw comes in at 5% ABV and only contains 110 calories per serving. Six pack cans are available in Black Cherry, Lime, and Grapefruit. A twelve pack variety is also available that includes all three flavors plus the variety-pack exclusive flavor, Raspberry.
Rise up against ordinary flavors and domesticated wines. Break free. Take a stand for concentrated pleasure and life on the edge. Rich, full-bodied Insurrection comes from Australia, where people decide for themselves and no one apologizes for living full throttle.
Tasting Notes: Big bold flavors envelop the palate with red fruit, plum and chocolate. Shiraz offers berries and spice, while Cabernet Sauvignon delivers power and structure. Relentless waves of strong, rich flavor resolve into a long, smooth finish.
For more about Insurrection please visit: Insurrection Wines
Did you know that 62% of consumers prefer bars/restaurants that serve beer in the proper glass? Why? Because the proper glass leads to a more enjoyable drinking experience for the customer! Glassware improves beer senses by allowing the drinker to see and smell the beer, as well as impacting the flavor and consumption of the beer. The shape of the glass directs the flavors to the general receptor areas, while pouring a beer with a foam collar releases carbonation in the beer, impacting the taste.
Making sure you are using the right glass for the right style of beer is very important. 39% of consumers will pay more for style appropriate glassware and 75% of consumers believe beer is better when consumed from a glass versus a bottle.
Glassware comes in many shapes and sizes. Currently, Miller Lite, Coors Light and Blue Moon glassware is being offered in 22oz Signature glasses. Why use 22oz glassware? When consumers are given a trade up option retail volume has been shown to increase by 11% and they will remain in the establishment 19 minutes longer! Ask your Frank Beer Rep. for more insights on proper glassware and let them know you would like to feature 22oz glassware for your next Happy Hour!