Introducing Smirnoff Zero Sugar Infusions!

Embracing our expertise in creating the best tasting spirits, Smirnoff is creating a new range of modern and sophisticated spirits that are crafted with zero sugar and infused with natural flavors & essence of real botanicals.

*Zero Sugar *Gluten Free *No Artificial Flavors*

-Cucumber & Lime: the crisp, cool flavor of a fresh cucumber paired with the bright citrus notes of lime
-Watermelon & Mint: juicy watermelon flavor balanced with the taste of fresh mint for a refreshing tasting finish
-Strawberry & Rose: delicate & slightly sweet strawberry flavor with a light rose petal finish


New! Central Standard North 40 Brandy

Thanks to a new brandy from Central Standard Craft Distillery, you can drink a true Wisconsin old fashioned while you enjoy the game!

Opening day celebrations at Miller Park include the debut of Central Standard’s brand new North 40 Wisconsin-style brandy as the official brandy served at the ballpark. North 40 takes honors as the first-ever Wisconsin-style brandy produced by a Milwaukee company. Handcrafted in Central Standard’s Clybourn Street distillery, the small-batch brandy is aged and finished in Central standard bourbon barrels to impart a deep-amber hue and smooth taste.

Enjoy all things Wisconsin with baseball and a Wisconsin-style brandy old fashioned with North 40!

Taking cans where bottles can't go

It’s Saturday afternoon and you’re going river rafting with a group of people, you have a picnic packed in your cooler and you see the sign that says “No bottles.” No problem. Or you meet your friends at the beach for sunset, another sign “No bottles.” Again, not a problem. Your ace in the hole? You have wine in cans.

Canned wines are transforming picnic baskets around the world. You drink it directly from the can, like you do a beer. It’s the perfect drinking vessel. Today a handful of wineries are adding cans to their bottling lines.

Don’t panic, wine in cans is meant for easy-drinking wines. Not wines that are being cellared and aged for years. Drink it now, or in the next 12 months.

Wine in cans is starting to take off as winemakers realize what craft brewers have realized and benefitted from; cans are a great package for high end beverages, offer consumers more occasions to enjoy them and provide the best sustainability story in the beverage packaging space. The old stigma where the can is considered to be a less elegant package is melting away and the can is coming into its own. Most new and old beverage industries seem to be pushing toward cans at this time, being led by the craft beer can revolution.

Frank Liquor offers a variety of Wine in the Can options for your convenience!

Miller Lite Slim Cans Now Available

Miller Lite has released a new package this spring, 12oz Slim Cans. The brand sees a huge opportunity with this package. Slim Cans have seen 30% growth year to date among younger legal drinking age consumers. In January 2018, Diet Coke launched 8pk-12oz Slim Cans as an incremental pack to target Millennial consumers. Since this introduction, Diet Coke has seen a + 1.0 trend change, with Slim Cans offsetting base declines.

The Miller Lite Slim Cans will be available at the end of March and will be an ongoing package for the brand. If you would like more information ask your Frank Beer Representative today!


Introducing Crown Royal Peach Flavored Whisky

Crown Royal Peach Flavored Whisky is a new Limited Edition from Crown Royal, bringing some juicy sweetness to your summer season. To create this extraordinary blend, Crown Royal whiskies are carefully selected by our master blender and infused with the juicy flavor of fresh Georgia peaches. The result is a vibrantly delicious whisky, bursting with the luscious flavor of peach and the distinctive smoothness of Crown Royal. Enjoy Crown Royal Peach Whisky on the rocks or mixed with iced tea for a refreshing tasting cocktail.


Welcome Crook & Marker to the Family!

This month we are excited to announce our partnership with Crook & Marker. Crook & Marker is the newest Hard Seltzer to hit the market, but it’s not like any of the other seltzers you’ve seen on the shelves. It is the only spiked and sparkling beverage of its kind: zero sugar, made with organic alcohol and overflowing with bold refreshing flavors. It also contains less than 1g net carbs, is sweetened from natural sources, is naturally gluten-free, non-GMO and vegan plus it contains no artificial flavors and sweeteners. Zero never tasted so good!
Crook & Marker is available in the following 6/4 cans of Black Cherry, Blackberry Lime, Coconut Pineapple, Grapefruit, Mango, Peach, Strawberry, and Tangerine. Also available are two variety packs in 3/8 cans. The Red Variety pack contains Tangerine, Black Cherry, Grapefruit and Blackberry Lime flavors. While the Blue Variety pack contains Peach, Coconut Pineapple, Mango, Strawberry Lemon, and Peach.

For more information visit

New! Prayers of Sinners & Saints

St. Michelle Wine Estates taps into both its virtuous good side and indulgent dark side with the launch of Prayers of Sinners & Saints wine, available nationwide in March.
Heralding from Washington State’s top producer, the wines feature a unique label design with hidden glow-in-the-dark features—the first of its kind.

Prayers of Saints Chardonnay is bright and refreshing with 7% of the total blend comprised of “Black Chardonnay,” meaning the juice was oxidized before fermentation to reduce bitterness, increase sweet fruit flavors and enhance complexity.

Prayers of Sinners is a broody red bland deeply layered with blackberry, dark fruit, violet and cocoa.

It's Shandy Season!

The shandy was first introduced by Franz Kugler after a bicycle race in Munich in 1922. His tavern was overrun with thirsty cyclists, so he cut his beer with lemonade and soda so they didn’t run out. This inspired Leinenkugel’s to combine their Weiss beer with natural lemonade flavor to create Summer Shandy®, as well as a variety of other refreshing beers.

Summer Shandy is Leinenkugel’s own unique take on Franz Kugler’s original Munich tavern tradition. Leinenkugel’s® Summer Shandy® is a traditional weiss beer with refreshing natural lemonade flavor that makes it the perfect summer beer. In 2012, Summer Shandy won a Silver medal at the Great American Beer Festival® in the Fruit Wheat Beer category.

Summer Shandy is now available in a variety of packages. From the traditional 6 pack bottle to 24oz cans and kegs, the perfect package of Summer Shandy is available to fit any consumer’s needs. Ask your Sales Representative for more details.

Ciroc Black Raspberry

Cîroc Black Raspberry is a rich tasting spirit made with vodka five times distilled from fine French grapes, finished in a tailor-made copper pot still in Southern France. The vodka is masterfully infused with a distinctive blend of Black Raspberry and other natural flavors and topped off with a citrus zest flavor resulting in a smooth velvety finish, resulting in a taste experience that is lusciously different and elegantly smooth. This vodka is guaranteed to have everybody celebrating.

Baileys Strawberries & Cream

Treat yourself to the luxurious taste of berries and cream with the limited-edition Baileys Strawberries & Cream Liqueur. By blending fresh, juicy strawberries with pure Irish dairy cream and the unique Baileys spirit, Strawberries & Cream is perfect for a sweet dessert or in a mixed drink after dinner. Try serving over crushed ice or blended with coconut water for a light but indulgent springtime cocktail. If you really want to get creative, Strawberries & Cream can also be used in the kitchen to make a boozy strawberry milkshake, cheesecake, shortcake, or mousse. If we're really being honest, however, we'd buy Strawberries & Cream for the bottle alone.