Sufferfest Beer Company is a woman founded certified B Corporation who crafts beer inspired by those who aspire to live healthy, active lifestyles. We are the pioneer of purpose-brewed craft light beer made with exotic ingredients that add flavor complexity. Our flagship beer, Repeat, is a 95-cal, 5 carb Kolsch with added bee pollen. Other ground breaking, finish lines beers include a 135-cal, coffee and coconut water stout, and a refreshing 175-cal pale ale with sea salt and black currant.

Sufferfest Beer Company is craft beer reimagined. It celebrates active, healthy, and passionate humans with consciously crafted beers that all feature something special and generally have reduced calories, carbs and gluten. Inspired by strong women, athletes and adventurers, our beers are purpose-brewed for those who go the extra mile, and those who aspire to be like them, to celebrate those finish line moments.

Sufferfest was founded to satisfy the need for the perfect finish line beer —something that spoke to active and healthy consumers who cared about what they put into their bodies. At a time where “better for you” food options are crowding the shelves, the “functional beverage” category continues to lead as the fastest growing sub-category. We soon learned that there was an even larger audience who aspired to reach their own finish lines and that our decidedly different recipes and refreshing taste profiles gave them a smarter, more refreshing alternative to domestic light beer and higher alcohol craft options.



186TH Oktoberfest in 2019
(21 September - 6 October 2019)

What is Oktoberfest?

It began with the Royal Wedding on 12 October 1810.
Oktoberfest was first celebrated in Munich, Germany. The original celebration in 1810 was in honor of the nuptials of Crown Prince Ludwig, later to become King Ludwig I, and Therese of Saxony-Hildburghausen on 12 October 1810. The citizens of Munich were invited to attend the festivities. The festivities continued annually to commemorate the anniversary and Oktoberfest was born.

Oktoberfest - In September?

Oktoberfest traditionally starts in the third weekend in September and ends the first Sunday of October to allow for longer days of sunlight and better weather conditions. Starting in 1950, the traditional Oktoberfest began with a twelve-gun salute and the tapping of the first keg at Noon on the opening day. The Mayor of Munich taps the keg and yells “O’zapft is!” or “It’s tapped!” in Bavarian.

Oktoberfest - In Wisconsin?

Compelled to leave their homeland due to crop failures and periodic epidemics, German immigrants settled the rich prairies and wooded lands of Wisconsin. The abundant farmland and similar climate to their motherland attracted many German settlers to Wisconsin. Today, the German heritage makes up 43.9% of the population in Wisconsin. That means in Wisconsin, we KNOW how to celebrate Oktoberfest the right way. So, grab one of our Oktoberfest beers and join in the celebration!


Stoli Lime

Stoli Lime is smooth and balanced, with an aroma of freshly squeezed limes. The first citrus-flavored vodka to be introduced by Stoli in more than a decade, Stoli Lime aims to conquer the challenges that bartenders and consumers face when making cocktails – the sour and over-powering flavor from bottled lime juices and the short shelf life of fresh juices and limes. A bold and juicy flavor with distinct notes of freshly pressed lime and a smooth fruity finish, perfect in a refreshing Moscow Mule or Vojito (vodka mojito)


At the beach, at the park, on the boat, or in your own backyard. Enjoy your favorites in the convenience of a can!

With a refreshing, smooth taste balanced between heavier European imports and lighter domestic beer, Corona is an even-keeled cerveza with fruity-honey aromas and a touch of malt. The flavor is crisp, clean and well balanced between hops and malt, a superior taste profile from superior ingredients.

Corona Light is a pilsner-style lager with a uniquely refreshing taste—brewed for outstanding light flavor with a crisp, clean finish. Corona Light’s naturally easy-drinking style makes it perfect for pairing with spicy and citrus-infused dishes

With its well-balanced taste and light hop character with a crisp, lean finish, Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style lager delivers a crisp, refreshing taste.

Miller Lite: Ready For Summer

Miller Lite delivers more golden color, hops, aroma and satisfying taste than anyone would expect in a light beer. It is also the most gold medal awarded light beer at the Great American Beer Fest and won the 2016 Gold Award in the World Beer Cup for the light lager category. 7 out of 10 agree, Miller Lite has more taste than Bud Light.

Miller Lite is ready for summer with the return of its iconic Americana packaging and a brand-new container – slims cans. As in years past, 24 and 30 packs of Miller Lite have Americana graphics to help build impactful flag and USA themed displays. Aluminum Pints have joined in on the thematic packaging this year with the 9- and 15- packs sporting the stars and stripes. Also new to the Miller Lite lineup this summer is the 8 pack of 12oz slim cans. Slim cans create a new opportunity recruit younger consumers with a premium, differentiated package.

Dogfish Head Slightly Mighty

Mighty hop character and just 95 calories … that can’t be possible. Oh, but it is! After a year of R&D and months of fine-tuning what seemed to be unimaginable, Slightly Mighty is finally here! This true indie craft beer has all the character of a world class IPA, but with only 95 calories, 3.6g carbs, 1g protein and 0g fat per 12oz serving. Seriously.

But how? Digging deep into our culinary roots, we found our answer in an ancient Chinese delicacy - monk fruit. Sweeter than sugar per ounce, monk fruit amplifies the body and complexity of the beer, yet contains no calories. Whereas most IPAs start with a formidable malt bill to balance hoppy bitterness with malty sweetness, Slightly Mighty goes about it a different way – all through the magic of monk fruit. Most light beers are watery and lack body, but with Slightly Mighty, the monk fruit essentially acts as the beer’s skeleton, on which mighty hop muscle and flavor can be built. It allows us to reduce the malt bill and avoid any unnecessary unfermentable sugars, and consequently deliver a beer that is lower in calories and carbs, and perfectly balanced.

The result is a hazy gold lo-cal IPA that throws tropical notes of pineapple, coconut, mango and citrus, all while delivering an aromatic hoppiness that makes it oh-so drinkable. Brewed with ‘lo-cal’ly grown malted barley, Slightly Mighty is dynamic and crisp with a refreshing hop profile.

Buffalo Trace

Buffalo Trace Kentucky Straight Bourbon Whiskey is distilled, aged and bottled at the most award-winning distillery in the world. Made from the finest corn, rye and barley malt, this whiskey ages in new oak barrels for years in century old warehouses until the peak of maturity. The taste is rich and complex, with hints of vanilla, toffee and candied fruit. The smooth finish lingers on the palate. This will never change


Beso Del Sol Sangria

Produced in the heart of Spain—a region respected the world over for producing the finest sangria, Beso Del Sol is the first super premium Sangria made from 100% all natural ingredients. Gluten-free and vegan-certified too!

White Sangria: 100% Spanish Airen grapes blended with lemon, peach, and mango
Pink Rose Sangria: 100% Spanish Tempranillo grapes blended with orange, lemon, peach, and mango and a touch of cinnamon
Red Sangria: 100% Spanish Tempranillo grapes blended with lemon, orange and a touch of cinnamon

Available is 3 Liter Bag-In Box, 1.5LTR Bottles & 500ml Tetra pks


Welcoming Raised Grain Brewing Company to the Frank Beer Lineup!

Raised Grain Brewing Co. was born when two local doctors with a passion for homebrewing met a former professional cyclist and local entrepreneur over some beers, of course. They were drinking a unique red IIPA that the doctors had brewed as a compromise to an argument that they had over which country, Belgium or Scotland, made better beer. They were so impressed by the beer that they decided they needed to open a brewery to share it with the world. A little over a year from that night, the doors to our brewery and taproom opened in Waukesha, WI. Oh, and that red IIPA that inspired them to open the brewery became what is now known as Paradocs Red, the Gold medal winner at the 2016 Great American Beer Festival.

Boldly Brewed Beer is the driving force behind everything that our Doctor Brewers create. From our Kilted Kolsch to our Black Walnut Belgian Imperial Stout, you will find flavor packed into each sip of every Raised Grain beer, as each one is an embodiment of the passion that our brewers have for the craft.

Now available in Cans:
• Naked Threesome India Pale Ale
• Take ‘er Easy Suburban Pale Ale
• Paradocs Red Imperial Red India Pale Ale
• Summer Vice Hefeweizen


Introducing Smirnoff Zero Sugar Infusions!

Embracing our expertise in creating the best tasting spirits, Smirnoff is creating a new range of modern and sophisticated spirits that are crafted with zero sugar and infused with natural flavors & essence of real botanicals.

*Zero Sugar *Gluten Free *No Artificial Flavors*

-Cucumber & Lime: the crisp, cool flavor of a fresh cucumber paired with the bright citrus notes of lime
-Watermelon & Mint: juicy watermelon flavor balanced with the taste of fresh mint for a refreshing tasting finish
-Strawberry & Rose: delicate & slightly sweet strawberry flavor with a light rose petal finish