Introducing Arizona SunRise Hard Seltzer, the newest Hard Seltzer to hit the market. It’s Hard Seltzer with a splash of real fruit! Brought to you by Heineken USA, SunRise offers strong appeal across all consumer segments including Multicultural drinkers. Great taste because it’s made with REAL FRUIT. Most of the current Hard Seltzers on the market are clear, natural ingredients are important to Hard Seltzer shoppers. 30% review labels and ingredients and 15% are more likely to seek natural products vs the average beer shopper.
Tastes like real fruit….because there’s a splash of real fruit in it!